Marketers that are trying to connect with millennials ages 18 to 34 to promote products and services related to love and Valentine’s Day might want to consider tapping social influencers who produce user-generated content (UGC). This generation trusts people rather than brands, and values the opinions of like-minded strangers as much as people they know, … Continue reading »
Chevy Mobile Reward Program for SuperBowl
Chevrolet is using mobile to reward users who watch the Super Bowl. The automaker has released a mobile app (Chevy Game Time) for the iOS and Android operating systems that lets fans answer trivia questions and polls in exchange for a shot at winning some prizes, including 20 new Chevy cars. First, users are automatically … Continue reading »
B2B Decision-Makers Diversify Digital Research
Most B2B companies recognize the importance of maintaining a search presence to capitalize on business decision-makers’ propensity to go online to find information. But in addition to search, B2B influencers also turn to social media, video sites and mobile devices to research their purchase decisions. REad Full Article: http://www.emarketer.com/Article.aspx?R=1008794&ecid=a6506033675d47f881651943c21c5ed4
HOW TO: Create a Facebook Campaign that does More than Get LIKES
We put so much emphasis on getting more LIKES, but not enough emphasis about what to do with those new users once you’ve got them. I thought this was a great case study on how one brand built a campaign designed to capture and engage their customers. Read Full Article: http://www.marketingprofs.com/articles/2011/6926/follow-amexs-example-of-a-successful-facebook-campaign?adref=nlt012512&utm_source=mpt&utm_medium=howto&utm_campaign=basic&utm_term=socmedia&utm_content=article
7 Marketing Buzzwords You Should Know
Even if you aren’t a “shameless slangster”, this article is still a good read. These buzzwords that are just now creeping into the digital marketing lexicon might tell us something about where we’re headed. Or at least where we want to go. Read Full Article via imediaconnection.com: http://www.imediaconnection.com/article_full.aspx?id=30831
The Written Word is Dead!
No not really, but this sure is an interesting article on how information is increasingly being consumed in interactive, digital, visual, and multimedia environments rather than simply via the newspaper or an old fashioned book. This is due not only to the internet, of course, but to a proliferation of mobile devices that decouple newspapers and … Continue reading »
Paid Search: Top Ten Categories by Spend Level in 2011
The majority of Google’s 2011 revenue — 96% — came from online advertising, according to WordStream founder and chief technology officer Larry Kim. The Top Ten Categories: Finance & Insurance, 4 Billion Retail & General Merchandise, 2.8 Billion Travel & Tourism, 2.4 Billion Jobs & Education, 2.2 Billion home and garden, $2.1 billion computers and … Continue reading »
Paid Search Clickthrough Rates Up, Cost Per Click Down
Paid search advertisers could see better return on that investment this year. According to the company, the average US clickthrough rate on Google increased 48% in Q4 2011. Yahoo!/Bing saw a 44% increase during the same timeframe. Keep reading to find out which industries present the greatest opportunity and how tablets are smartphones are affecting … Continue reading »
Marketers Follow Users to More Social Sites in 2012
Does your marketing plan include social media? If so, which sites are you targeting? As the online universe grows more savvy and users begin branching out, it’s a good idea to be aware of the entire social universe. This is a great article that highlights the up and coming social sites and activities that marketers … Continue reading »
Don’t Ignore Google +
No there aren’t as many users as Facebook, but this is Google. When they do something typically they succeed. We do not know what Larry Page has in store for this platform, but if I was a business owner I would not take any chances. Go ahead and log on, establish a name for your … Continue reading »
