Learn more about how the Obama and Romney campaigns are expanding mobile advertising to include other means of reaching voters within mobile applications and via the mobile Web. I particularly found the insights around mobile fundraising fascinating as these campaigns are implementing technology that will allow supporters to launch their own fundraising campaigns with all … Continue reading »
Is Your Mobile Email Strategy Simple, Straightforward and Punchy?
If your business depends on email marketing, I highly recommend reading this informative article that highlights several useful tips to keep in mind with regard to delivering effective email messages via mobile devices. Some Highlights: Smaller screen, shorter attention spans. Keep it short, simple and punchy. Create a message with simple copy and links that … Continue reading »
Pinterest Brand to Watch
Viceroy Hotel Group’s newly redesigned Web site includes a tablet-friendly design and layout as well as a streamlined booking experience. In conjunction with the Web site, the company also is launching a Viceroy Hotel Group Pinterest page. The Pinterest page will launch with three pin boards that will highlight key areas in which the brand thrives … Continue reading »
Facebook Ads: What Works, What Doesn’t
Brands may be plowing more and more money into Facebook ads, but the creative results are decidedly mixed, with all-too-common flubs such as blurred product shots and incomprehensible pitches. To help agencies and brands make better ads, Facebook’s measurement team is making public its research on what does and doesn’t work. http://adage.com/article/digital/facebook-ads-works/234731/
Clicks Are Out, Engagement Is In
YouTube is getting smaller in a metric that used to mean everything: views. Since December, views on YouTube have dropped 28%, and that’s a good thing. Read more about YouTube’s strategy to get users to watch more and click less here on AdAge.com.
Pinterest Recipe for Success: Bite-sized, Visual and Digestible
Real Simple is the first publication to reach a six figure following on Pinterest followed by Better Homes with only 58,000 followers. Real Simple gets twice as much traffic from Pinterest than Facebook and Twitter combined! Its success can partially be chalked up to its being an early adopter on the platform, which it joined … Continue reading »
Trending: Video Apps
In the wake of Facebook’s $1 billion deal for Instagram, the spotlight has fallen on a new crop of video-sharing apps moving up the charts like Viddy and SocialCam. The photo and video category as a whole has been the fastest-growing in apps time spent per active user between October and March, up 89% to … Continue reading »
9 Brands to Follow on Pinterest
Unless you live under a rock, you’ve heard about Pinterest, the social community build around virtual bulletin boards of photos, videos and other content that members find online. Traffic is skyrocketing and not just from techies and early adopters. Nielsen reports that more than 70 percent of the unique are women, and that the highest … Continue reading »
Profile of Google + Features
If you find Google +’s many bells and whistles as confusing as I do, then you will find this graph to be helpful!
Top 5 Reasons to Optimize Your Website for Mobile
A few days ago I shared an article about high expectations for performance on mobile devices. The article found that people are dissapointed in mobile websites and looking elsewhere (your competitors) for a good experience via their smartphone or tablet. This space is moving so quickly and it’s certainly hard to keep up, however it’s … Continue reading »
