Volvo Goes To Pinterest For Road Trip

he campaign, “Volvo Joyride,” the company’s first social media program.  The program, which runs through the 26th of the month, encourages users to create a Pinboard called “Volvo Joyride” on which they can pin the Volvo S60 T5 AWD and elements of their fantasy road trip, including things like the destination, places to stop, attractions, … Continue reading »

7 Reasons to Add Social Gaming to Your Media Plan

Interesting Article via mediapost.com: It’s no surprise that in today’s digital era, brands are looking for new methods to capture and extend consumers’ attention. Look no further — social gaming represents the new golden era of captive, engaged users. Did you know Facebook users spend more than 50% of their time using apps and playing … Continue reading »

Case Study: Starbucks, Foursquare and RED

Starbucks continues to use mobile and social media to increase in-store traffic and drive awareness.  Although local businesses cannot execute on the scale of a company like Starbucks, I like reading these case studies to spark ideas for the local businesses I work with on a daily basis. Starbucks’ Latest Mobile Initiative The company has … Continue reading »

Look Inside the Political Mobile Campaign

Learn more about how the Obama and Romney campaigns are expanding mobile advertising to include other means of reaching voters within mobile applications and via the mobile Web.  I particularly found the insights around mobile fundraising  fascinating as these campaigns are implementing technology that will allow supporters to launch their own fundraising campaigns with all … Continue reading »