Case Study: Fast Food Chain Uses Mobile, TV, and Radio

A Red Robin BurgerRed Robin is inviting burger lovers to “Answer the Call” with a campaign that capitalizes on the brand’s “Yummm” tagline.

The campaign uses mobile, online, television and radio to engage guests and encourage them to try one of Red Robin’s value-priced limited-time offers this spring. Red Robin’s latest limited-time offer menu items being promoted are the Prime Chophouse Burger and Southwest Grilled Chicken Salad, each available for $5.99.

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