Gowalla is suiting up and heading to the Derby. The social geolocation service has partnered with Kentucky’s largest newspaper, the Courier-Journal, to create special tours to help visitors and natives make the most of the two weeks of festivities leading up to the race on May 1.
What a creative idea to apply to events or special promotions! I’m looking forward to trying this out at a local level.
http://mashable.com/2010/04/23/gowalla-kentucky-derby/
