Chevrolet is using mobile to reward users who watch the Super Bowl.
The automaker has released a mobile app (Chevy Game Time) for the iOS and Android operating systems that lets fans answer trivia questions and polls in exchange for a shot at winning some prizes, including 20 new Chevy cars. First, users are automatically entered to win a Chevy Camaro convertible by simply registering on the app after it has been downloaded. They are also provided a unique “license plate number.” If a user sees his or her number on one of the Chevy ads during the Super Bowl, they win that featured car. Additional rewards offered on the app include promotions and deals from companies like Papa John’s, Motorola and Bridgestone. The app is free to download.
I’m looking forward to seeing the results after the big game!