A few days ago I shared an article about high expectations for performance on mobile devices. The article found that people are dissapointed in mobile websites and looking elsewhere (your competitors) for a good experience via their smartphone or tablet.
This space is moving so quickly and it’s certainly hard to keep up, however it’s imperative that you ensure that the people out there looking for you (regardless of device) are going to find what they are looking for and have a good experience with your online brand.
I wanted to find out more about the repercussions of not having a mobile website today so I reached out to CMGDigital’s web design expert, Jeff Jahn. I asked Jeff to provide me with the top reasons to have a website that is optimized for mobile and have provided his response below:
Top 5 Reasons to Optimize for Mobile:
- Bad First Impression, Rocky Engagement: Slow loading times, lack of features, broken features, difficult to find stuff, difficult to see and click stuff…these are the top complaints of smartphone owners who are trying to access business websites via their phone or tablet.
- You Will Lose Potential Customers: It really boils down to usability. If the site doesn’t work on a mobile phone due to flash or just a bad design, you’ve not only lost a potential customer, there’s a good chance they’ll never be back. Even current customers are less likely to buy or call again if they can’t get what they need from your site.
- They Leave Before Knowing Who You Are: Setting aside the ones who will just leave due to the experience, consider the others who may never even realize that you offer a product or service, because it was too hard to find on your site using their phone, tablet or computer.
- Not Sealing the Deal: Also, consider how difficult it is to contact the business on most non-mobile friendly sites. Usually the phone number can’t be clicked, the address is hidden and there’s no way to get directions. You just lost a conversion.
- Zero Visibility: Website visitors = potential leads and new customers. If your mobile website is poorly formed or non-existant, then you will not have the ability to see what users are doing on your mobile site. For example, we can tell every time someone “clicks to call” on a mobile site developed by CMGDigital. Most platforms can’t do that at all, even mobile website platforms, meaning there’s no way to find out whether the mobile site is resulting in online conversions.
In Summary: A good mobile website is simple and effective with a “less is more” approach; has easy to navigate, mobile friendly content; clear call to action for conversions and is built on a platform that allows analytics and visibility.
Not sure if you are up to snuff? Give us a call for a complimentary website analysis!
