No there aren’t as many users as Facebook, but this is Google. When they do something typically they succeed. We do not know what Larry Page has in store for this platform, but if I was a business owner I would not take any chances. Go ahead and log on, establish a name for your … Continue reading »
Posted by Nina …
Nascar Targets Hispanics, Revs up Social Media Strategy
If Nascar is to continue its assault on the professional team sports occupying much of the nation’s bandwidth, it needs to reach new audiences in new places. With that in mind, it has embarked on a five-year plan with five key goals: Build the star power of individual drivers, increase engagement among children and college-age consumers, … Continue reading »
Case Study: Starbucks Mobile Rewards Program
Starbucks builds up rewards program membership via in-store call to action. http://www.mobilemarketer.com/cms/news/messaging/11808.html
Case Study: Starbucks Mobile Rewards Program
Starbucks builds up rewards program membership via in-store call to action. http://www.mobilemarketer.com/cms/news/messaging/11808.html
Key Digital Trends for 2012
In 2011 the digital landscape exploded with new and exciting opportunities like QR codes, cloud based activity, growing video consumption and more. This webinar from eMarketer is a great refresher on the top trends as well as how they have evolved over the last year as marketers have had to opportunity to test and begin … Continue reading »
How To: Go Mobile!
Google has launched an incredibly helpful resource for business owners to learn more about mobile and why it is SO IMPORTANT to make sure your online presence and marketing strategy extends to this device. Millions more people are using mobile devices to get online every day. Does your business have a mobile-friendly site? If not—or … Continue reading »
In-Store Buyers Influenced By Online Search
Generic search terms drive more retail purchases than branded ones. No big surprise there, wouldn’t it be great if everyone knew your name? Online-only retailers have it easy when it comes to assessing the effectiveness of search marketing campaigns since clickthrough rates and conversions are measurable. Determining the influence of online search on in-store sales … Continue reading »
What are People Saying About Your Business Online?
The recent use of Google’s review platform in Alabama to blast a local deli with hate reviews is but one example of why Google needs to implement better control over the reviews appearing on the Places pages. Unfortunately since we have zero control over Google or any other search engine or directory site, the next … Continue reading »
When Consumers Complain Online, Should Brands Respond?
Consumers view companies who take the time to respond to complaints online positively. The sad part is most consumers don’t expect to be heard online when posting reviews or posting to social media pages. When a company actually does respond, the response is overwhelmingly positive. The Maritz study indicates that 86% of Twitter complainers would … Continue reading »
Does Your Search Campaign Include Mobile Ads? It Should.
Google is reporting it’s on track to rake in 2.5B for mobile ads. With the rapid adoption of smartphones, tablets and other mobile devices, mobile searches are skyrocketing. Make sure you are there when people are looking for you on their phones. A good question to ask your search provider, “what percentage of my overall … Continue reading »
