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Web Analytics 101

Definitions of terms related to your web analytics. http://www.kaushik.net/avinash/web-analytics-101-definitions-goals-metrics-kpis-dimensions-targets/

Use Web Analytics to Get More Leads

I am surprised by the number of business owners who do not look at their web analytics.  With the fundamental shift of users searching for local business online rather than via the big yellow book, how users consume info on your website is key to converting leads online. In a nutshell: 1. Assign responsibility.  Who … Continue reading »

SEO: How is Your Business Ranking?

Search engines are the new Yellow Pages.   Do you have an online marketing strategy that includes search? Great article from imediaconnection.com that highlights the evolution of search engine optimization.  The focus of this article is on the constant changing landscape of SEM and tools and strategy that can help you manage your online business.  Great … Continue reading »

Linked in Upgrades for B2B

Linked in has implemented some changes to their platform for B2B – companies can now post status updates.  How can you use this new feature to further grow your online networking strategy? http://blogs.imediaconnection.com/blog/2011/10/06/b2b-social-media-linkedins-latest-announcement/?ref=IMEDIANEWS