Posted by Nina …

Hitting Multichannel Touchpoints Drives Brand Success

Thought this was an interesting idea for local solutions moving forward. The profusion of touchpoints, which Forrester calls the “Splinternet,” means that businesses need to develop cohesive systems to support each one. “It is no longer about channels,” an SVP of a major airline told Walker. “It is about the customer life cycle across everywhere … Continue reading »

How Do You Slice and Dice Your Target Audience When Buying an Ad?

Behavioral, Retargeting, Contexual, Ad Networks … Advertisers are being inundated with a ton of different ways to advertise online.  In the ever evolving world of online inventory, a lot of it comes down to trust and personal relationships with sales reps. The following is a great guide to online media buying: http://adage.com/article/special-report-digital-marketing-guide/digital-marketing-guide-buy-audience-web-ads/149104/

Mobile Search Represents 15% of all Search Queries!

2011 is going to be the year of mobile…I can just feel it!  In addition to the fact that I’ve had two prospective advertisers request mobile advertising opportunities (traditional advertisers at that), I came across this article today which offers some great insights into current activity and future projections. http://searchengineland.com/google-controls-97-percent-of-mobile-paid-search-report-66876

Search + Display

Performance display and search are two pieces of the same jigsaw puzzle and belong together. Search and display have always had a great relationship. Going back to 2009, numerous studies have shown that after being exposed to display ads, more users have searched for products, leading to an increase of purchases up to 59 percent. … Continue reading »