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Was Your Banner Campaign a Success?

Display Advertising makes up nearly half of the digital spend in the US.  As technology advances, so does the many ways in which you can execute a display campaign from retargeting, behavioral, contexual, placement and more.   Are you putting together the right media mix for your clients and also are you correctly communicating and measuring … Continue reading »

Case Study: How Aveda Avoided a Social Promotion Backlash

Great real life example of what happens when dealing with new media…particularly new media that you don’t have full control of like Facebook.  This brand got an A+ for recognizing the error and immediately reacting in favor of the customer. http://www.emarketer.com/Article.aspx?R=1008389

So You Like My Brand on Facebook, Now What?

I really like this article because its focus is engagement and strategy rather than on tactical ploys to get fans on social platforms.  I’m living this scenario right now within my company as we work to develop a strategy that targets engagement rather than on contest tactics.  Enjoy! http://adage.com/article/digitalnext/brands-turn-likes-loyalty/227609/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+adage/complete+%28Advertising+Age+-+Complete+Feed%29

How to Pull Readers Into Your Content Instantly

New blog of interest – Social Triggers.  The blogger, Derek Halpern, has an interesting spin to his topics. He uses psychology to make recommendations for content and attracting users/sales. This article gives some great tips on how to pull your prospective customers into your content with a hook that grabs attention and makes people want … Continue reading »

Mobile Case Study: Harley Davidson

It’s part of the overall marketing plan — if you haven’t thought about how mobile fits in to your entire strategy, then make it a goal for 2012 and start now! http://www.mobilemarketer.com/cms/resources/case-studies/8137.html

Case Study: Legends in Concert

What I like about his case study is the fact that they implemented various tracking methods to determine effectiveness and targeting! http://www.mobilemarketer.com/cms/resources/case-studies/8819.html

Mobile Case Study: Southwest Airlines & Sports Radio

Another great case study from Mobile Marketing Daily – Southwest Airlines and a local sports radio station teamed up for a mobile campaign that earned a ton of engagement and opt ins. Marketers Southwest Airlines, Dallas Entercom’s WEEI Sports Radio Network, Boston Agency or marketing services firm Vibes Media, Chicago Campaign/program name Southwest NBA Finals … Continue reading »

Digital Radio Gains Ad Dollars

Advertisers are increasing their spend for online Radio and why not?  You reach a hyper-local, at-work audience who trust the medium and spend an average of 10 hours per week. http://www.emarketer.com/Article.aspx?R=1008336