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5 Ways to Push Through the Proverbial PPC Wall

Search Engine Marketing is, for many businesses, a necessary part of the marketing budget.  Rather than “hit the wall” or worse yet “set it and forget it” read up on some ways to keep things fresh and performance optimimal http://searchenginewatch.com/3642098

Case Study: Medical Equipment Maker focuses on Human Spirit

Sometimes its difficult to drum up good ideas for those clients with necessary but less than exciting products.  This case study shows how a medical equipment company found a way to make their product relevant in digital, social space. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=147706&nid=125378

The #1 Trait of Excellent Customer Service

Great blog post from chrisbrogan.com! YOU ARE IN SALES. There’s what you do to sell, and there’s everything else. There’s your main business and there’s everything else. If you’re not bucketing your time and your chores and your day’s plans accordingly, how do you think the results will turn out? I lead with sales because … Continue reading »

Hitting Multichannel Touchpoints Drives Brand Success

Thought this was an interesting idea for local solutions moving forward. The profusion of touchpoints, which Forrester calls the “Splinternet,” means that businesses need to develop cohesive systems to support each one. “It is no longer about channels,” an SVP of a major airline told Walker. “It is about the customer life cycle across everywhere … Continue reading »

How Do You Slice and Dice Your Target Audience When Buying an Ad?

Behavioral, Retargeting, Contexual, Ad Networks … Advertisers are being inundated with a ton of different ways to advertise online.  In the ever evolving world of online inventory, a lot of it comes down to trust and personal relationships with sales reps. The following is a great guide to online media buying: http://adage.com/article/special-report-digital-marketing-guide/digital-marketing-guide-buy-audience-web-ads/149104/