Chevrolet is using mobile to reward users who watch the Super Bowl. The automaker has released a mobile app (Chevy Game Time) for the iOS and Android operating systems that lets fans answer trivia questions and polls in exchange for a shot at winning some prizes, including 20 new Chevy cars. First, users are automatically … Continue reading »
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Branded Dollars Spread ‘Positive’ Financial Message
Great article from MediaPost.com.. Seeding branded currency into circulation has been done before as an initiative to promote TV shows, city tourism, casinos, banks and financial Web sites. Creative usually consists of a sticker that covers Washington’s face or sits aside it. Space is limited, so copy is short and sweet, often including a URL, … Continue reading »
Classing Up Comfort Food Sells Cheese
Thought this idea was very innovative and included lots of channels – social, search, microsites, and more – in which to promote the overall concept. Florida has oranges and key lime pie. Maryland has crab cakes. Idaho has potatoes. And Wisconsin has cheese. Get ready for imagery guaranteed to make your mouth water, unless you’re … Continue reading »
Ford’s Newest Facebook Expedition…Part 1
Ford is one of the most forward thinking brands when it comes to social media. It started with the big Ford Fiesta Social Experiment which generated both traffic and sales and now they are at it again with the Ford Explorer. In a nutshell, Ford is revealing their newest car online…via Facebook and with a … Continue reading »
