The automaker has released a mobile app (Chevy Game Time) for the iOS and Android operating systems that lets fans answer trivia questions and polls in exchange for a shot at winning some prizes, including 20 new Chevy cars. First, users are automatically entered to win a Chevy Camaro convertible by simply registering on the app after it has been downloaded. They are also provided a unique “license plate number.” If a user sees his or her number on one of the Chevy ads during the Super Bowl, they win that featured car. Additional rewards offered on the app include promotions and deals from companies like Papa John’s, Motorola and Bridgestone. The app is free to download.

I’m looking forward to seeing the results after the big game!

Seeding branded currency into circulation has been done before as an initiative to promote TV shows, city tourism, casinos, banks and financial Web sites.

Creative usually consists of a sticker that covers Washington’s face or sits aside it. Space is limited, so copy is short and sweet, often including a URL, a contest code or a snappy line about the promotion.

Minyanville, which creates branded business content that educates and entertains adults and children about the world of finance, is seeding thousands of specially branded dollar bills into circulation as part of its “Get Positive on Money!” campaign. The company aims to educate the public on money management, especially in this down economy.

Minyanville-branded dollar bills will circulate for six months. “Get Positive on Money,” reads copy around the Treasury seal. To the left of the seal is Minyanville’s Web address and to the right it states, “Turn $1 into $100.”

Minyanville created a microsite for those who receive a branded-Minyanville dollar, enabling users to enter the bill’s ten-digit serial number to see if their bill is worth $100. Six circulated bills are worth $100.

“Get Positive on Money is Minyanville’s way of easing people out of their economic funk by motivating them to understand what to do with their money and make them more comfortable with finance,” said Kevin Wassong, president of Minyanville Media. “People are scared and good, trusted, truthful financial insight is hard to come by. We want them to know that the beginning of a strong financial future is not that far away.”

Browse the microsite and you’ll notice a Google Map of locations where Minyanville-branded money was found. Most states have at least one entered bill. Even Hawaii has seen Minyanville money; Alaska, not so much.

“If people don’t win $100, we hope they’ll spend the bills so they will continue to circulate,” added Wassong. “Minyanville is doing its part to stimulate the economy. We will come out of this feeling ‘successful’ if we learn that even some of the Get Positive on Money participants came out of this economic turmoil a little bit more comfortable with their financial future.”

Take that, recession.

Florida has oranges and key lime pie. Maryland has crab cakes. Idaho has potatoes. And Wisconsin has cheese. Get ready for imagery guaranteed to make your mouth water, unless you’re lactose-intolerant.

If you’re a fan of reality cooking programs like “Top Chef,” then you’re familiar with a task commonly given to contestants: turning a classic comfort food into a highbrow gourmet meal.

Shine Advertising, agency of record for the Wisconsin Milk Marketing Board, promoted Wisconsin cheese by reinventing the grilled cheese sandwich with the Grilled Cheese Academy.

The Web site showcases a whopping 30 grilled cheese sandwiches made with various Wisconsin cheeses. Clicking on the sandwich directory gives you the sandwich name and type of Wisconsin cheese used, but clicking on the numbers provides foodies with money shots of delicious sandwiches and detailed links to recipes. My favorites are Buffalo Bill (#5), Appleton (#13) and Lisa Marie (#19).

The site was concepted and created in three months and uses Facebook Connect so visitors can post their grilled cheese recipes to the Grilled Cheese Academy Gallery along with their Facebook pages.

The Grilled Cheese Academy is a follow-up to the Cheese & Burger Society, an equally eye-catching site created last year by Shine that pairs Wisconsin cheeses with beef patties and various accoutrements.

This year’s site is being promoted through Google AdWords, Facebook ads and a sponsorship of Tasting Table’s national, Chicago, Los Angeles and New York e-newsletters.

Members of Shine, the Wisconsin Milk Marketing Board, and Chef Tory Miller created the 30 selected recipes. To date, more than 100 additional recipes have been added to the academy gallery.

“Our biggest challenge was making sure we created recipes that were interesting enough to captivate an audience — yet easy enough to make, that they are not intimidating,” said Mike Kriefski co-founder and creative director of Shine. “The ultimate goal of this site is to increase awareness of Wisconsin Cheese as being some of the best cheeses in the world. Given the newness of this site, it’s still too early to say whether this tactic has ‘moved the needle,’” concluded Kriefski.

In a nutshell, Ford is revealing their newest car online…via Facebook and with a big ad buy across networks like Yahoo, MSN, AOL, Washington Post & more.  They are integrating Facebook’s new open graph by implementing like buttons into thier ads to gain fans for life.  I can’t wait to read about the results with this campaign so I can share with my co-workers and clients!

Read Full Story via Mashable.com