Chevrolet is using mobile to reward users who watch the Super Bowl. The automaker has released a mobile app (Chevy Game Time) for the iOS and Android operating systems that lets fans answer trivia questions and polls in exchange for a shot at winning some prizes, including 20 new Chevy cars. First, users are automatically … Continue reading »
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Case Study: Starbucks Mobile Rewards Program
Starbucks builds up rewards program membership via in-store call to action. http://www.mobilemarketer.com/cms/news/messaging/11808.html
Case Study: Mike’s Hard Lemonade ‘Zombifies’ Customers
Great integration of mobile, social! Mike’s Hard Lemonade is launching a Halloween promotion including a Facebook application where consumers can “zombify” photos and share them on their page. The “Keep the Party Screaming” campaign — conceived and created by AgencyNet, Mike’s Hard Lemonade digital agency of record — is the latest effort in a program … Continue reading »
Case Study: How Aveda Avoided a Social Promotion Backlash
Great real life example of what happens when dealing with new media…particularly new media that you don’t have full control of like Facebook. This brand got an A+ for recognizing the error and immediately reacting in favor of the customer. http://www.emarketer.com/Article.aspx?R=1008389
Mobile Case Study: Harley Davidson
It’s part of the overall marketing plan — if you haven’t thought about how mobile fits in to your entire strategy, then make it a goal for 2012 and start now! http://www.mobilemarketer.com/cms/resources/case-studies/8137.html
Case Study: Legends in Concert
What I like about his case study is the fact that they implemented various tracking methods to determine effectiveness and targeting! http://www.mobilemarketer.com/cms/resources/case-studies/8819.html
Mobile Case Study: Southwest Airlines & Sports Radio
Another great case study from Mobile Marketing Daily – Southwest Airlines and a local sports radio station teamed up for a mobile campaign that earned a ton of engagement and opt ins. Marketers Southwest Airlines, Dallas Entercom’s WEEI Sports Radio Network, Boston Agency or marketing services firm Vibes Media, Chicago Campaign/program name Southwest NBA Finals … Continue reading »
Case Study: Medical Equipment Maker focuses on Human Spirit
Sometimes its difficult to drum up good ideas for those clients with necessary but less than exciting products. This case study shows how a medical equipment company found a way to make their product relevant in digital, social space. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=147706&nid=125378
Kleenex New Product Launch – Integrated Success Story!
Samples usually are one-way, unrequested offers from marketers, and online sampling mostly involves signing up to get freebies yourself. But an offer this cold-and-flu season for Kleenex that lets people send free packs of tissues to friends and family has scored big. The program let people send samples to friends and family via Kleenex.com and … Continue reading »
Mobile Case Study: LA County Fair
Leveraging mobile advertsing for events – http://www.mobilemarketer.com/cms/resources/case-studies/7900.html
