Filed under Case Study …

Look Inside the Political Mobile Campaign

Learn more about how the Obama and Romney campaigns are expanding mobile advertising to include other means of reaching voters within mobile applications and via the mobile Web.  I particularly found the insights around mobile fundraising  fascinating as these campaigns are implementing technology that will allow supporters to launch their own fundraising campaigns with all … Continue reading »

Chevy Mobile Reward Program for SuperBowl

Chevrolet is using mobile to reward users who watch the Super Bowl. The automaker has released a mobile app (Chevy Game Time) for the iOS and Android operating systems that lets fans answer trivia questions and polls in exchange for a shot at winning some prizes, including 20 new Chevy cars. First, users are automatically … Continue reading »

Case Study: How Aveda Avoided a Social Promotion Backlash

Great real life example of what happens when dealing with new media…particularly new media that you don’t have full control of like Facebook.  This brand got an A+ for recognizing the error and immediately reacting in favor of the customer. http://www.emarketer.com/Article.aspx?R=1008389

Mobile Case Study: Harley Davidson

It’s part of the overall marketing plan — if you haven’t thought about how mobile fits in to your entire strategy, then make it a goal for 2012 and start now! http://www.mobilemarketer.com/cms/resources/case-studies/8137.html

Case Study: Legends in Concert

What I like about his case study is the fact that they implemented various tracking methods to determine effectiveness and targeting! http://www.mobilemarketer.com/cms/resources/case-studies/8819.html

Mobile Case Study: Southwest Airlines & Sports Radio

Another great case study from Mobile Marketing Daily – Southwest Airlines and a local sports radio station teamed up for a mobile campaign that earned a ton of engagement and opt ins. Marketers Southwest Airlines, Dallas Entercom’s WEEI Sports Radio Network, Boston Agency or marketing services firm Vibes Media, Chicago Campaign/program name Southwest NBA Finals … Continue reading »

Case Study: Medical Equipment Maker focuses on Human Spirit

Sometimes its difficult to drum up good ideas for those clients with necessary but less than exciting products.  This case study shows how a medical equipment company found a way to make their product relevant in digital, social space. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=147706&nid=125378