Starbucks continues to use mobile and social media to increase in-store traffic and drive awareness. Although local businesses cannot execute on the scale of a company like Starbucks, I like reading these case studies to spark ideas for the local businesses I work with on a daily basis. Starbucks’ Latest Mobile Initiative The company has … Continue reading »
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Look Inside the Political Mobile Campaign
Learn more about how the Obama and Romney campaigns are expanding mobile advertising to include other means of reaching voters within mobile applications and via the mobile Web. I particularly found the insights around mobile fundraising fascinating as these campaigns are implementing technology that will allow supporters to launch their own fundraising campaigns with all … Continue reading »
Chevy Mobile Reward Program for SuperBowl
Chevrolet is using mobile to reward users who watch the Super Bowl. The automaker has released a mobile app (Chevy Game Time) for the iOS and Android operating systems that lets fans answer trivia questions and polls in exchange for a shot at winning some prizes, including 20 new Chevy cars. First, users are automatically … Continue reading »
Case Study: Starbucks Mobile Rewards Program
Starbucks builds up rewards program membership via in-store call to action. http://www.mobilemarketer.com/cms/news/messaging/11808.html
Case Study: Mike’s Hard Lemonade ‘Zombifies’ Customers
Great integration of mobile, social! Mike’s Hard Lemonade is launching a Halloween promotion including a Facebook application where consumers can “zombify” photos and share them on their page. The “Keep the Party Screaming” campaign — conceived and created by AgencyNet, Mike’s Hard Lemonade digital agency of record — is the latest effort in a program … Continue reading »
Case Study: How Aveda Avoided a Social Promotion Backlash
Great real life example of what happens when dealing with new media…particularly new media that you don’t have full control of like Facebook. This brand got an A+ for recognizing the error and immediately reacting in favor of the customer. http://www.emarketer.com/Article.aspx?R=1008389
Mobile Case Study: Harley Davidson
It’s part of the overall marketing plan — if you haven’t thought about how mobile fits in to your entire strategy, then make it a goal for 2012 and start now! http://www.mobilemarketer.com/cms/resources/case-studies/8137.html
Case Study: Legends in Concert
What I like about his case study is the fact that they implemented various tracking methods to determine effectiveness and targeting! http://www.mobilemarketer.com/cms/resources/case-studies/8819.html
Mobile Case Study: Southwest Airlines & Sports Radio
Another great case study from Mobile Marketing Daily – Southwest Airlines and a local sports radio station teamed up for a mobile campaign that earned a ton of engagement and opt ins. Marketers Southwest Airlines, Dallas Entercom’s WEEI Sports Radio Network, Boston Agency or marketing services firm Vibes Media, Chicago Campaign/program name Southwest NBA Finals … Continue reading »
Case Study: Medical Equipment Maker focuses on Human Spirit
Sometimes its difficult to drum up good ideas for those clients with necessary but less than exciting products. This case study shows how a medical equipment company found a way to make their product relevant in digital, social space. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=147706&nid=125378
