Filed under Display Advertising …

Was Your Banner Campaign a Success?

Display Advertising makes up nearly half of the digital spend in the US.  As technology advances, so does the many ways in which you can execute a display campaign from retargeting, behavioral, contexual, placement and more.   Are you putting together the right media mix for your clients and also are you correctly communicating and measuring … Continue reading »

How Do You Slice and Dice Your Target Audience When Buying an Ad?

Behavioral, Retargeting, Contexual, Ad Networks … Advertisers are being inundated with a ton of different ways to advertise online.  In the ever evolving world of online inventory, a lot of it comes down to trust and personal relationships with sales reps. The following is a great guide to online media buying: http://adage.com/article/special-report-digital-marketing-guide/digital-marketing-guide-buy-audience-web-ads/149104/

Search + Display

Performance display and search are two pieces of the same jigsaw puzzle and belong together. Search and display have always had a great relationship. Going back to 2009, numerous studies have shown that after being exposed to display ads, more users have searched for products, leading to an increase of purchases up to 59 percent. … Continue reading »

Diminishing Returns

Behavioral Targeting is a powerful tool for digital marketers.  However, with the heavy price tag that comes along with this type of targeting, it’s important to know how to use it the right way. http://www.clickz.com/clickz/column/1928830/diminishing-returns