Brands may be plowing more and more money into Facebook ads, but the creative results are decidedly mixed, with all-too-common flubs such as blurred product shots and incomprehensible pitches. To help agencies and brands make better ads, Facebook’s measurement team is making public its research on what does and doesn’t work. http://adage.com/article/digital/facebook-ads-works/234731/
Filed under Display Advertising …
10 Reasons to Add Socially Enabled Ads to Your Marketing Mix
I’ve posted a lot about the recent developments with Google+ and social having a bigger impact than ever on your business’ online growth. I thought this article did a great job of reviewing the next step of integrating your social efforts into your overall marketing mix. One of their recommendations is adding your social media … Continue reading »
Was Your Banner Campaign a Success?
Display Advertising makes up nearly half of the digital spend in the US. As technology advances, so does the many ways in which you can execute a display campaign from retargeting, behavioral, contexual, placement and more. Are you putting together the right media mix for your clients and also are you correctly communicating and measuring … Continue reading »
Google Turns to Behavioral Targeting to Beef up Display Biz
http://adage.com/article/digital/google-turns-behavioral-targeting-beef-display-ads/135152/
How Do You Slice and Dice Your Target Audience When Buying an Ad?
Behavioral, Retargeting, Contexual, Ad Networks … Advertisers are being inundated with a ton of different ways to advertise online. In the ever evolving world of online inventory, a lot of it comes down to trust and personal relationships with sales reps. The following is a great guide to online media buying: http://adage.com/article/special-report-digital-marketing-guide/digital-marketing-guide-buy-audience-web-ads/149104/
Search + Display
Performance display and search are two pieces of the same jigsaw puzzle and belong together. Search and display have always had a great relationship. Going back to 2009, numerous studies have shown that after being exposed to display ads, more users have searched for products, leading to an increase of purchases up to 59 percent. … Continue reading »
In Many Cases, Niche Planning is Better for Your Advertiser
http://www.clickz.com/clickz/column/1708757/how-niche-media-planning-might-be-better-your-advertiser
Creativity in Roadblock Ads
http://www.clickz.com/clickz/column/1693918/creativity-roadblock-ads
Are You Aiming for the Right Audience?
http://www.clickz.com/clickz/column/1898136/aiming-audience
Diminishing Returns
Behavioral Targeting is a powerful tool for digital marketers. However, with the heavy price tag that comes along with this type of targeting, it’s important to know how to use it the right way. http://www.clickz.com/clickz/column/1928830/diminishing-returns
