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Filed under Display Advertising …
Behavioral Targeting Doubles Effectiveness
http://www3.emarketer.com/Article.aspx?R=1007599
Search More Effective When Combined with Other Media
Focus on branding helps display start to close the gap “The growth of display doesn’t necessarily mean that advertisers are spending less on search,” said David Hallerman, eMarketer principal analyst. “Much of the display ad spending gains are new dollars coming online—which is part of a bigger trend towards more spending on branding, rather … Continue reading »
Facebook grabs bigger slice of display ad pie
(Reuters) – Facebook, the world’s No. 1 Internet social network, is proving as popular among advertisers as it is among Web surfers. Nearly one of every four graphical, online display ads viewed in the United States in the third quarter was on Facebook’s website, according to a new report by Web analytics firm comScore. Facebook’s … Continue reading »
The Right Message to the Right Person at the Right Time
Among the many advantages of online display advertising (banner ads) is its ability to deliver relevant messages to specific targets. However, the range of available online targeting options is HUGE and becoming more and more complex. How do you choose the right targeting mix to meet your advertising goals? Le’ts shed some light on some … Continue reading »
