You’ve heard it before: “Content is king” when it comes to building your business on social media. And as Facebook implements more ways for users to control exactly what content they want to read in their news feed, businesses need to be especially aware, insightful and creative to make the cut. The best way to … Continue reading »
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Stats: Strategies for Effective Facebook Wall Posts
Which words generate the most “likes” or comments? Which time of day is best to post and more! http://www.buddymedia.com/newsroom/2011/04/introducing-our-latest-research-%E2%80%9Cstrategies-for-effective-facebook-wall-posts-a-statistical-review%E2%80%9D/
What You Should Know About Facebook’s Changes
Last Wednesday, Facebook announced some changes that are intended to make the internet more social. But what do these changes mean for those who interact with Facebook on a regular basis? Here’s the lowdown on both individuals and businesses: Business Facebook has changed the concept of “fan” to something that sounds a little less committed … Continue reading »
How To: Use Facebook for Business Part 2
In Part 2 of my “Using Facebook for Business Series” I will provide ideas and resources for implementing your business’ content strategy. How will you attract new fans and engage existing fans? 1. Promoting Your Page The tricky thing about Facebook Pages is that you can’t friend someone the way you can from your profile. … Continue reading »
How To: Use Facebook for Business Part 1
“How Do I Start a Facebook Fan Page?” I get asked this question constantly from friends, associates, clients and co-workers so I thought it would be a good post for this blog. It will also prove to very handy the next time I get this question! If you are thinking about setting up a Facebook … Continue reading »
Social Fans More Likely to Buy
March 16th, 2010, EMarketer.com Article Highlights Social Friends/Followers are more inclined to buy from brands they are followers of Over 50% of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same. 60% of respondents claimed their Facebook fandom increased … Continue reading »
Social Media Gets Small Businesses New Customers
The third wave of the Small Business Success Index, by Network Solutions and the University of Maryland’s Robert H. Smith School of Business, reports social media adoption by small businesses has doubled from 12% to 24% in the last year. Small businesses are increasingly investing in applications including blogs, Facebook and LinkedIn profiles. Key social media … Continue reading »
Pop Quiz: US Internet Users Spend the Most Time on Which Site?
Did you guess Google? Well you are WRONG. The correct answer is FACEBOOK! It gets better.. Ben Parr, Mashable.com, wrote a great review of some new research released today: The average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. Think about that for a moment. … Continue reading »
HOW TO: Use Facebook Privacy Controls on Your Fan Page
Anyone who is on Facebook has seen the recent notices about updates to privacy. For personal profiles this is a no brainer — hello, don’t want the boss seeing those 3 drinks deep happy hour photos from last week. For fan pages, it’s different. You can actually target your posts within your fan base. Cool … Continue reading »
