Brands may be plowing more and more money into Facebook ads, but the creative results are decidedly mixed, with all-too-common flubs such as blurred product shots and incomprehensible pitches. To help agencies and brands make better ads, Facebook’s measurement team is making public its research on what does and doesn’t work. http://adage.com/article/digital/facebook-ads-works/234731/
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HOW TO: Create a Facebook Campaign that does More than Get LIKES
We put so much emphasis on getting more LIKES, but not enough emphasis about what to do with those new users once you’ve got them. I thought this was a great case study on how one brand built a campaign designed to capture and engage their customers. Read Full Article: http://www.marketingprofs.com/articles/2011/6926/follow-amexs-example-of-a-successful-facebook-campaign?adref=nlt012512&utm_source=mpt&utm_medium=howto&utm_campaign=basic&utm_term=socmedia&utm_content=article
How to determine the real value of a Facebook fan
Good tips on how to measure your efforts on social platforms. http://www.imediaconnection.com/content/30100.asp
Use National Holidays to Increase Your Fan Base
If there’s one thing that our most successful clients (i.e. those who have the greatest number of engaged fans and followers) have in common it’s this: they consistently provide their audience with great reasons to engage. We’ve previously written about the power of running weekly or monthly promotions (e.g. weekly coupons or monthly giveaways), but … Continue reading »
6 Clever Tricks to Double the Effectiveness of Your Fan Page Status Updates!
Many businesses are rushing to build up their Facebook ‘fan’ base, but what’s the value of a fan if you don’t know how to effectively message them and get their attention? Below are a series of very simple tips for how to get your Fan page status updates noticed. Special thanks are owed to the … Continue reading »
How To: Use Facebook for Business Part 2
In Part 2 of my “Using Facebook for Business Series” I will provide ideas and resources for implementing your business’ content strategy. How will you attract new fans and engage existing fans? 1. Promoting Your Page The tricky thing about Facebook Pages is that you can’t friend someone the way you can from your profile. … Continue reading »
How To: Use Facebook for Business Part 1
“How Do I Start a Facebook Fan Page?” I get asked this question constantly from friends, associates, clients and co-workers so I thought it would be a good post for this blog. It will also prove to very handy the next time I get this question! If you are thinking about setting up a Facebook … Continue reading »
