Feeling overwhelmed by the endless options out there for marketing? This is a clean list of the top channels delivering results to small business owners. http://www.imediaconnection.com/content/27514.asp
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How To: Use Facebook for Business Part 2
In Part 2 of my “Using Facebook for Business Series” I will provide ideas and resources for implementing your business’ content strategy. How will you attract new fans and engage existing fans? 1. Promoting Your Page The tricky thing about Facebook Pages is that you can’t friend someone the way you can from your profile. … Continue reading »
How To: Use Facebook for Business Part 1
“How Do I Start a Facebook Fan Page?” I get asked this question constantly from friends, associates, clients and co-workers so I thought it would be a good post for this blog. It will also prove to very handy the next time I get this question! If you are thinking about setting up a Facebook … Continue reading »
Case Study: How Facebook Helped One Local Business Connect with Fans
I’m constantly on the lookout for case studies particularly related to leveraging social media and technology in small business. Here’s a great one from Mashable! by Leah Betancour. This post originally appeared on the American Express OPEN Forum. Customers of Seattle-based bag manufacturer Tom Bihn are as passionate about the product as the company’s 22-person … Continue reading »