Great infographic. http://dailyinfographic.com/should-you-build-a-mobile-app-or-mobile-website
Filed under Mobile …
Case Study: Starbucks, Foursquare and RED
Starbucks continues to use mobile and social media to increase in-store traffic and drive awareness. Although local businesses cannot execute on the scale of a company like Starbucks, I like reading these case studies to spark ideas for the local businesses I work with on a daily basis. Starbucks’ Latest Mobile Initiative The company has … Continue reading »
Facebook Mobile Ads: Better CTRs or More Accidental Clicks?
Facebook’s mobile ads haven’t been released to the public yet, but early reporting by SocialCode, a Facebook Ads API partner, suggests that sponsored-story “like” ads that appear in mobile news feeds get more clicks than the same units placed elsewhere. The looming question around mobile ads is percentage of actual clicks vs accidental clicks while … Continue reading »
Look Inside the Political Mobile Campaign
Learn more about how the Obama and Romney campaigns are expanding mobile advertising to include other means of reaching voters within mobile applications and via the mobile Web. I particularly found the insights around mobile fundraising fascinating as these campaigns are implementing technology that will allow supporters to launch their own fundraising campaigns with all … Continue reading »
Is Your Mobile Email Strategy Simple, Straightforward and Punchy?
If your business depends on email marketing, I highly recommend reading this informative article that highlights several useful tips to keep in mind with regard to delivering effective email messages via mobile devices. Some Highlights: Smaller screen, shorter attention spans. Keep it short, simple and punchy. Create a message with simple copy and links that … Continue reading »
Trending: Video Apps
In the wake of Facebook’s $1 billion deal for Instagram, the spotlight has fallen on a new crop of video-sharing apps moving up the charts like Viddy and SocialCam. The photo and video category as a whole has been the fastest-growing in apps time spent per active user between October and March, up 89% to … Continue reading »
Top 5 Reasons to Optimize Your Website for Mobile
A few days ago I shared an article about high expectations for performance on mobile devices. The article found that people are dissapointed in mobile websites and looking elsewhere (your competitors) for a good experience via their smartphone or tablet. This space is moving so quickly and it’s certainly hard to keep up, however it’s … Continue reading »
Is Your Website Tablet Friendly?
Fact: The future of online is mobile. By the year 2014, the majority of all web usage will be on a mobile device. Last year, we saw huge shifts in online behavior as mobile usage skyrocketed. For the purpose of this post, we’ll focus in on tablets. I read an article this morning via eMarketer.com … Continue reading »
Chevy Mobile Reward Program for SuperBowl
Chevrolet is using mobile to reward users who watch the Super Bowl. The automaker has released a mobile app (Chevy Game Time) for the iOS and Android operating systems that lets fans answer trivia questions and polls in exchange for a shot at winning some prizes, including 20 new Chevy cars. First, users are automatically … Continue reading »
Case Study: Starbucks Mobile Rewards Program
Starbucks builds up rewards program membership via in-store call to action. http://www.mobilemarketer.com/cms/news/messaging/11808.html
