Chevrolet is using mobile to reward users who watch the Super Bowl. The automaker has released a mobile app (Chevy Game Time) for the iOS and Android operating systems that lets fans answer trivia questions and polls in exchange for a shot at winning some prizes, including 20 new Chevy cars. First, users are automatically … Continue reading »
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Case Study: Starbucks Mobile Rewards Program
Starbucks builds up rewards program membership via in-store call to action. http://www.mobilemarketer.com/cms/news/messaging/11808.html
How To: Go Mobile!
Google has launched an incredibly helpful resource for business owners to learn more about mobile and why it is SO IMPORTANT to make sure your online presence and marketing strategy extends to this device. Millions more people are using mobile devices to get online every day. Does your business have a mobile-friendly site? If not—or … Continue reading »
Does Your Search Campaign Include Mobile Ads? It Should.
Google is reporting it’s on track to rake in 2.5B for mobile ads. With the rapid adoption of smartphones, tablets and other mobile devices, mobile searches are skyrocketing. Make sure you are there when people are looking for you on their phones. A good question to ask your search provider, “what percentage of my overall … Continue reading »
Case Study: Mike’s Hard Lemonade ‘Zombifies’ Customers
Great integration of mobile, social! Mike’s Hard Lemonade is launching a Halloween promotion including a Facebook application where consumers can “zombify” photos and share them on their page. The “Keep the Party Screaming” campaign — conceived and created by AgencyNet, Mike’s Hard Lemonade digital agency of record — is the latest effort in a program … Continue reading »
Jet Blue: Rich Media Banner Win
We develop lots of creative ads here at Cox Media Group, Orlando. I always have my eye out for creative samples of ads that worked. Here is a cool article that highlights a successful display campaign using not only rich media but MOBILE rich media. http://www.mobilemarketer.com/cms/news/advertising/10666.html
Google+ App Now Available for iPhone
Google just created an app for Google + for iPhone users. Now, if I could just figure out how to juggle linkedin, facebook, twitter and now Google +… http://itunes.apple.com/us/app/google/id447119634?ls=1&mt=8
Mobile Case Study: Harley Davidson
It’s part of the overall marketing plan — if you haven’t thought about how mobile fits in to your entire strategy, then make it a goal for 2012 and start now! http://www.mobilemarketer.com/cms/resources/case-studies/8137.html
Case Study: Legends in Concert
What I like about his case study is the fact that they implemented various tracking methods to determine effectiveness and targeting! http://www.mobilemarketer.com/cms/resources/case-studies/8819.html
Mobile Case Study: Southwest Airlines & Sports Radio
Another great case study from Mobile Marketing Daily – Southwest Airlines and a local sports radio station teamed up for a mobile campaign that earned a ton of engagement and opt ins. Marketers Southwest Airlines, Dallas Entercom’s WEEI Sports Radio Network, Boston Agency or marketing services firm Vibes Media, Chicago Campaign/program name Southwest NBA Finals … Continue reading »
