Learn more about how the Obama and Romney campaigns are expanding mobile advertising to include other means of reaching voters within mobile applications and via the mobile Web. I particularly found the insights around mobile fundraising fascinating as these campaigns are implementing technology that will allow supporters to launch their own fundraising campaigns with all … Continue reading »
Filed under Mobile …
Is Your Mobile Email Strategy Simple, Straightforward and Punchy?
If your business depends on email marketing, I highly recommend reading this informative article that highlights several useful tips to keep in mind with regard to delivering effective email messages via mobile devices. Some Highlights: Smaller screen, shorter attention spans. Keep it short, simple and punchy. Create a message with simple copy and links that … Continue reading »
Trending: Video Apps
In the wake of Facebook’s $1 billion deal for Instagram, the spotlight has fallen on a new crop of video-sharing apps moving up the charts like Viddy and SocialCam. The photo and video category as a whole has been the fastest-growing in apps time spent per active user between October and March, up 89% to … Continue reading »
Top 5 Reasons to Optimize Your Website for Mobile
A few days ago I shared an article about high expectations for performance on mobile devices. The article found that people are dissapointed in mobile websites and looking elsewhere (your competitors) for a good experience via their smartphone or tablet. This space is moving so quickly and it’s certainly hard to keep up, however it’s … Continue reading »
Is Your Website Tablet Friendly?
Fact: The future of online is mobile. By the year 2014, the majority of all web usage will be on a mobile device. Last year, we saw huge shifts in online behavior as mobile usage skyrocketed. For the purpose of this post, we’ll focus in on tablets. I read an article this morning via eMarketer.com … Continue reading »
Chevy Mobile Reward Program for SuperBowl
Chevrolet is using mobile to reward users who watch the Super Bowl. The automaker has released a mobile app (Chevy Game Time) for the iOS and Android operating systems that lets fans answer trivia questions and polls in exchange for a shot at winning some prizes, including 20 new Chevy cars. First, users are automatically … Continue reading »
Case Study: Starbucks Mobile Rewards Program
Starbucks builds up rewards program membership via in-store call to action. http://www.mobilemarketer.com/cms/news/messaging/11808.html
How To: Go Mobile!
Google has launched an incredibly helpful resource for business owners to learn more about mobile and why it is SO IMPORTANT to make sure your online presence and marketing strategy extends to this device. Millions more people are using mobile devices to get online every day. Does your business have a mobile-friendly site? If not—or … Continue reading »
Does Your Search Campaign Include Mobile Ads? It Should.
Google is reporting it’s on track to rake in 2.5B for mobile ads. With the rapid adoption of smartphones, tablets and other mobile devices, mobile searches are skyrocketing. Make sure you are there when people are looking for you on their phones. A good question to ask your search provider, “what percentage of my overall … Continue reading »
Case Study: Mike’s Hard Lemonade ‘Zombifies’ Customers
Great integration of mobile, social! Mike’s Hard Lemonade is launching a Halloween promotion including a Facebook application where consumers can “zombify” photos and share them on their page. The “Keep the Party Screaming” campaign — conceived and created by AgencyNet, Mike’s Hard Lemonade digital agency of record — is the latest effort in a program … Continue reading »
