Will Mobile Apps with Check-Ins replace loyalty cards?

Nina — Tue, 09 Nov 2010 17:56:58 +0000

I hope so!

NEW YORK (AdAge.com) — Add two more to the list of marketers trying to emulate Foursquare: fast-food chains Hardee’s and Carl’s Jr.

The two CKE Restaurant fast-food chains are launching their own loyalty mobile apps to reward customers for “checking in” at any one of their 3,000 locations around the country. The app, for iPhones and Android phones, called Happy Star Rewards, allows users to reveal their locations to CKE Retaurants in exchange for free food and prizes, as well as share it with friends through Facebook, Twitter and other networks.

This article says that 8% of 18-24 year olds use these mobile location based apps. With all the Facebook revelations this week via Places, i wonder how many weeks before that number triples!

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Absolut Vodka’s Drinkspiration App

Nina — Wed, 17 Mar 2010 12:05:59 +0000

Absolut Vodka has expanded Drinkspiration, a mobile application combining the latest mobile technology with GPS, Twitter and Facebook, to Google’s Android operating system to create buzz among mobile consumers.

Drinkspiration is an interactive encyclopedia of recipes that helps users find and share personalized drink recommendations based on taste, weather, time of day, bar vibe, sound volume and real-time drink trends. Drinkspiration by Absolut for Android is available for free in the Android Market, and there is also a free version of the application in Apple’s App Store.

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Will Mobile Apps with Check-Ins replace loyalty cards?

Absolut Vodka’s Drinkspiration App