It’s part of the overall marketing plan — if you haven’t thought about how mobile fits in to your entire strategy, then make it a goal for 2012 and start now! http://www.mobilemarketer.com/cms/resources/case-studies/8137.html
Filed under Mobile …
Case Study: Legends in Concert
What I like about his case study is the fact that they implemented various tracking methods to determine effectiveness and targeting! http://www.mobilemarketer.com/cms/resources/case-studies/8819.html
Mobile Case Study: Southwest Airlines & Sports Radio
Another great case study from Mobile Marketing Daily – Southwest Airlines and a local sports radio station teamed up for a mobile campaign that earned a ton of engagement and opt ins. Marketers Southwest Airlines, Dallas Entercom’s WEEI Sports Radio Network, Boston Agency or marketing services firm Vibes Media, Chicago Campaign/program name Southwest NBA Finals … Continue reading »
Mobile Search Represents 15% of all Search Queries!
2011 is going to be the year of mobile…I can just feel it! In addition to the fact that I’ve had two prospective advertisers request mobile advertising opportunities (traditional advertisers at that), I came across this article today which offers some great insights into current activity and future projections. http://searchengineland.com/google-controls-97-percent-of-mobile-paid-search-report-66876
Case Study: A Luxury Brand’s MultiChannel Success
Cartier complements multichannel campaign with mobile rich-media effort Mobile advertising is at the center of Cartier’s multichannel “Winter Tale” campaign, which asks consumers to follow a panther cub through a winter wonderland of the luxury brand’s seasonal offerings. Read Full Article via Mobile Marketer Daily
Will Mobile Apps with Check-Ins replace loyalty cards?
I hope so! NEW YORK (AdAge.com) — Add two more to the list of marketers trying to emulate Foursquare: fast-food chains Hardee’s and Carl’s Jr. The two CKE Restaurant fast-food chains are launching their own loyalty mobile apps to reward customers for “checking in” at any one of their 3,000 locations around the country. The … Continue reading »
Facebook Offers Local Deals for Mobile Users
My friend Brenda recently started a fashion blog – her first post was about Gap’s offer for a free pair of jeans to the first 10,000 people to redeem upon “Facebook check-in” on Friday, November 5th. I followed the instructions, got the coupon and unfortunately was told I was too late to get a free … Continue reading »
Mobile Case Study: LA County Fair
Leveraging mobile advertsing for events – http://www.mobilemarketer.com/cms/resources/case-studies/7900.html
Kohl’s Multi Channel Holiday Advertising Strategy
Just out of 2 days of digital trainings for integrated programs that include digital and traditional media. This is a great example of a multi platform campaign. Looking forward to following the performance.. http://www.mobilemarketer.com/cms/news/advertising/7951.html
Here Comes The New Bridal Magazine, Laden With Mobile Technology
This magazine touts itself as the first bridal pub to use Microsoft Tag, Microsoft’s own barcode technology, alongside editorial content and advertisements. You see something you like – you instantly redeem via phone. I love it. Full Article via MediaPost.com
