Advertisers are increasing their spend for online Radio and why not? You reach a hyper-local, at-work audience who trust the medium and spend an average of 10 hours per week. http://www.emarketer.com/Article.aspx?R=1008336
Filed under MultiChannel …
Hitting Multichannel Touchpoints Drives Brand Success
Thought this was an interesting idea for local solutions moving forward. The profusion of touchpoints, which Forrester calls the “Splinternet,” means that businesses need to develop cohesive systems to support each one. “It is no longer about channels,” an SVP of a major airline told Walker. “It is about the customer life cycle across everywhere … Continue reading »
Kleenex New Product Launch – Integrated Success Story!
Samples usually are one-way, unrequested offers from marketers, and online sampling mostly involves signing up to get freebies yourself. But an offer this cold-and-flu season for Kleenex that lets people send free packs of tissues to friends and family has scored big. The program let people send samples to friends and family via Kleenex.com and … Continue reading »
Case Study: A Luxury Brand’s MultiChannel Success
Cartier complements multichannel campaign with mobile rich-media effort Mobile advertising is at the center of Cartier’s multichannel “Winter Tale” campaign, which asks consumers to follow a panther cub through a winter wonderland of the luxury brand’s seasonal offerings. Read Full Article via Mobile Marketer Daily
Kohl’s Multi Channel Holiday Advertising Strategy
Just out of 2 days of digital trainings for integrated programs that include digital and traditional media. This is a great example of a multi platform campaign. Looking forward to following the performance.. http://www.mobilemarketer.com/cms/news/advertising/7951.html
Incorporating Digital Into Events
HPNOTIQ Pioneers Use Of Evite Widget HPNOTIQ, the blue liqueur made of vodka, natural tropical fruit juices and cognac, launched a unique online campaign targeting 21-34 year-old women planning get-togethers. In the process, the company became the first sponsor of a sharable Evite widget, paving the road for a new ad medium for the invitation-sending … Continue reading »
Shoppers More Likely to Buy on Media Sites
RAIN: Shoppers More Likely To Buy On Media Sites June 17, 2010 at 4:27 AM (PT) § Shoppers Trust Media Sites § KURT HANSON‘s RAIN newsletter reports on good news for radio stations looking to continue their web revenue growth. A recent HARRIS INTERACTIVE survey writes that the data “seem to indicate that web users … Continue reading »
Advertisers Benefit from Radio, Internet Compatibility
Radio and the Internet are a powerful combination in today’s marketplace. A newly released report, the 2009 Foundation Research study, shows that 83% of adult respondents say their time with either radio or the ‘Net increased or remained the same in 2008; compared to TV at 76% and print at 79%. Radio continues to perform well … Continue reading »
Boost Recall with a Mix of Radio and Internet Ads
Radio Ad Effectiveness Lab (RAEL) research indicates that advertising recall is dramatically enhanced when Radio and Internet ads are used together as opposed to Internet ads alone. Released at the Radio Advertising Bureau’s (RAB) Management & Leadership Conference, this report shows that unaided recall was 4.5 times higher, and aided recall was more than 2 … Continue reading »
Mobile Campaigns Cannot Exist Alone.
To maximize effectiveness, mobile messaging and offers must be highly personalized and tightly coordinated across all communications channels, including traditional media, direct mail, email and social media. Mobile touch-points Mobile presents an opportunity to develop an ever-increasing, positive customer relationship experience and encourage loyalty. Let us take a look at some of the touch-points on … Continue reading »
