Advertisers are increasing their spend for online Radio and why not? You reach a hyper-local, at-work audience who trust the medium and spend an average of 10 hours per week. http://www.emarketer.com/Article.aspx?R=1008336
Filed under Radio …
Advertisers Benefit from Radio, Internet Compatibility
Radio and the Internet are a powerful combination in today’s marketplace. A newly released report, the 2009 Foundation Research study, shows that 83% of adult respondents say their time with either radio or the ‘Net increased or remained the same in 2008; compared to TV at 76% and print at 79%. Radio continues to perform well … Continue reading »
Boost Recall with a Mix of Radio and Internet Ads
Radio Ad Effectiveness Lab (RAEL) research indicates that advertising recall is dramatically enhanced when Radio and Internet ads are used together as opposed to Internet ads alone. Released at the Radio Advertising Bureau’s (RAB) Management & Leadership Conference, this report shows that unaided recall was 4.5 times higher, and aided recall was more than 2 … Continue reading »
Case Study: Fast Food Chain Uses Mobile, TV, and Radio
Red Robin is inviting burger lovers to “Answer the Call” with a campaign that capitalizes on the brand’s “Yummm” tagline. The campaign uses mobile, online, television and radio to engage guests and encourage them to try one of Red Robin’s value-priced limited-time offers this spring. Red Robin’s latest limited-time offer menu items being promoted are … Continue reading »
