If your business depends on email marketing, I highly recommend reading this informative article that highlights several useful tips to keep in mind with regard to delivering effective email messages via mobile devices. Some Highlights: Smaller screen, shorter attention spans. Keep it short, simple and punchy. Create a message with simple copy and links that … Continue reading »
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Email Marketing Metrics Improve in Q4 2009
North American email marketers saw an increase in both open and click rates in Q4 2009 compared to the same period in 2008, according to Epsilon’s recently released Q4 2009 North America Email Trends and Benchmarks Report. In general, open rates remain strong at 22%, increasing 5.3% from Q4 2008. The average click rate was … Continue reading »
