No not really, but this sure is an interesting article on how information is increasingly being consumed in interactive, digital, visual, and multimedia environments rather than simply via the newspaper or an old fashioned book. This is due not only to the internet, of course, but to a proliferation of mobile devices that decouple newspapers and … Continue reading »
Filed under Research …
Case Study: Starbucks Mobile Rewards Program
Starbucks builds up rewards program membership via in-store call to action. http://www.mobilemarketer.com/cms/news/messaging/11808.html
Digital Advertising for Small Business – 70% by 2015!
Digital Advertising, Performance and Retention Solutions Will Be 70% of SMB Marketing Budgets by 2015, According to BIA/Kelsey. Read Full Article
72% feel the Internet makes it easier to figure out which brands to consider.
55% of shoppers are less impulsive due to the Internet, and 17% are more impulsive. ·69% trust the Internet the most for information on products and services, compared with 43% who trust magazines and 35% who trust TV. ·69% seek more deals and coupons online. ·61% use “evaluate” tools, such as deal collection emails and … Continue reading »
Digital Radio Gains Ad Dollars
Advertisers are increasing their spend for online Radio and why not? You reach a hyper-local, at-work audience who trust the medium and spend an average of 10 hours per week. http://www.emarketer.com/Article.aspx?R=1008336
Why Women Rule (the Internet)
Great info on females and habits online. http://techcrunch.com/2011/03/20/why-women-rule-the-internet/
Search More Effective When Combined with Other Media
Focus on branding helps display start to close the gap “The growth of display doesn’t necessarily mean that advertisers are spending less on search,” said David Hallerman, eMarketer principal analyst. “Much of the display ad spending gains are new dollars coming online—which is part of a bigger trend towards more spending on branding, rather … Continue reading »
For the 100th time, They Want Discounts!
77% of people say, “I want special offers, coupons, incentives and discounts!” 48% of these people expect to find these offers..on social networks. Consumers are more open than ever to engaging with companies via new media (86% vs. 78% in 2009), but it still takes a big effort on the part of the company to … Continue reading »
Study:Consumers Twice As Likely To Click Paid-Search Product Listings
Although more consumers are beginning the process online, shoppers still want to see, touch and interact with the products in a physical store prior to purchase. Consumers turn to the online channel for ease of comparison, 61%; breadth of information, 47%; and convenience, 51%, while 62% of consumers admit that the physical stores provide the … Continue reading »
Shoppers More Likely to Buy on Media Sites
RAIN: Shoppers More Likely To Buy On Media Sites June 17, 2010 at 4:27 AM (PT) § Shoppers Trust Media Sites § KURT HANSON‘s RAIN newsletter reports on good news for radio stations looking to continue their web revenue growth. A recent HARRIS INTERACTIVE survey writes that the data “seem to indicate that web users … Continue reading »
