DigitalNina.com » Research

The Written Word is Dead!

Nina — Tue, 24 Jan 2012 16:53:41 +0000

No not really, but this sure is an interesting article on how information is increasingly being consumed in interactive, digital, visual, and multimedia environments rather than simply via the newspaper or an old fashioned book.

This is due not only to the internet, of course, but to a proliferation of mobile devices that decouple newspapers and magazines from dead-tree publishing. It’s already happened with books; e-reader editions outsell both paperbacks and hardcover books on Amazon, and have for some time.

Marketing dollars are following swiftly. In fact, EMarketer published a shocking story, predicting that online advertising will surpass print ad spend — this year.

How will this affect your business, how can you adapt to meet these changes?

Read Full Article: http://www.imediaconnection.com/content/30879.asp

Case Study: Starbucks Mobile Rewards Program

Nina — Tue, 03 Jan 2012 16:16:58 +0000

Starbucks builds up rewards program membership via in-store call to action.

http://www.mobilemarketer.com/cms/news/messaging/11808.html

Digital Advertising for Small Business – 70% by 2015!

Nina — Thu, 01 Sep 2011 03:33:58 +0000

Digital Advertising, Performance and Retention Solutions Will Be 70% of SMB Marketing Budgets by 2015, According to BIA/Kelsey.

Read Full Article

72% feel the Internet makes it easier to figure out which brands to consider.

Nina — Mon, 06 Jun 2011 18:54:36 +0000

55% of shoppers are less impulsive due to the Internet, and 17% are more impulsive.
·69% trust the Internet the most for information on products and services, compared with 43% who trust magazines and 35% who trust TV.
·69% seek more deals and coupons online.
·61% use “evaluate” tools, such as deal collection emails and coupon sites, throughout the shopping process. And 49% use “socialize” tools, such as conversations with friends and family and consumer-generated media. But researchers note they rely much more on consumer reviews than on social media.
·68% are aware of more brands before they buy something, and 72% feel the Internet makes it easier to figure out which brands to consider.
·59% believe they have an advantage over marketers and retailers because the Internet allows them to seek others’ opinions

Online is a top influencer in consumer behavior and consideration. If you haven’t started moving dollars over to invest in digital advertising, it’s time!

Read full article via Mediapost: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151304

Digital Radio Gains Ad Dollars

Nina — Wed, 13 Apr 2011 13:53:45 +0000

Advertisers are increasing their spend for online Radio and why not? You reach a hyper-local, at-work audience who trust the medium and spend an average of 10 hours per week.

http://www.emarketer.com/Article.aspx?R=1008336

Why Women Rule (the Internet)

Nina — Mon, 04 Apr 2011 14:03:38 +0000

Great info on females and habits online.

http://techcrunch.com/2011/03/20/why-women-rule-the-internet/

Search More Effective When Combined with Other Media

Nina — Fri, 10 Dec 2010 22:42:07 +0000

Focus on branding helps display start to close the gap

“The growth of display doesn’t necessarily mean that advertisers are spending less on search,” said David Hallerman, eMarketer principal analyst. “Much of the display ad spending gains are new dollars coming online—which is part of a bigger trend towards more spending on branding, rather than spending focused on direct response alone.”

Display ads like static banners have a bad reputation for low clickthrough rates but still serve an important branding purpose. “Banner ads today mainly have subliminal effects on the audience,” said Hallerman. “That makes banners difficult to measure directly. However, the uptick in search results due to banners from the same advertiser is a long-standing pattern seen by sophisticated digital marketers.”

eMarketer predicts branding-oriented online advertising will increase its share of the US total from 36.3% this year to 41.4% by 2014, with direct response making up a commensurately smaller part of the pie. Display’s high growth rates, and especially the dramatic growth expected in online video advertising, will be the main factor behind this trend.

Full Article via eMarketer.com

For the 100th time, They Want Discounts!

Nina — Tue, 09 Nov 2010 18:19:17 +0000

77% of people say, “I want special offers, coupons, incentives and discounts!”

48% of these people expect to find these offers..on social networks.

Consumers are more open than ever to engaging with companies via new media (86% vs. 78% in 2009), but it still takes a big effort on the part of the company to reach the upper echelons of the consideration set. To stand out, companies need to incentivize new followers.

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Study:Consumers Twice As Likely To Click Paid-Search Product Listings

Nina — Wed, 28 Jul 2010 16:21:48 +0000

Although more consumers are beginning the process online, shoppers still want to see, touch and interact with the products in a physical store prior to purchase. Consumers turn to the online channel for ease of comparison, 61%; breadth of information, 47%; and convenience, 51%, while 62% of consumers admit that the physical stores provide the tactile in-person experience.

Of those shoppers who purchase offline, 57% say pricing is one of the main motivators for purchasing online, followed by free shipping at 57%, promotions and discounts at 50%, and item availability at 32%.

The study also made recommendations for marketers. Pricing factors tend to attract online shoppers, but the inability to see, touch, and feel the product tends to discourage shoppers. Retail sites become an opportunity for marketers to showcase CPG items not only through text, but video and other forms of media.

Read the full article via Mediapost.com

Shoppers More Likely to Buy on Media Sites

Nina — Fri, 25 Jun 2010 22:25:20 +0000

RAIN: Shoppers More Likely To Buy On Media Sites

June 17, 2010 at 4:27 AM (PT)

§ Shoppers Trust Media Sites

§ KURT HANSON‘s RAIN newsletter reports on good news for radio stations looking to continue their web revenue growth. A recent HARRIS INTERACTIVE survey writes that the data “seem to indicate that web users are more likely to buy products advertised on media sites than on web portals or social media sites.”

§ HARRIS INTERACTIVE and THE ONLINE PUBLISHERS ASSOCIATION also discovered that 8% of nearly 3,000 respondents actually purchased a product after seeing an ad for it on a media website. That’s in comparison to 5% on web portals and only 2% on social networks.

§ What tipped the data in media‘s favor was users believed that media sites only ran ads from “reputable advertisers.”

§ “I imagine there’s a screening process that allows only the best of the best to advertise,” one respondent told the survey.

§ “The point is that content matters and brands matter,” said OPA Pres. PAM HORAN.