Filed under Research …

Internet Drives Word of Mouth

Internet Can Drive Word of Mouth Even Better Than Television There’s no arguing that word of mouth (WOM) marketing impacts sales. And while a large number of people talk about content they found online, three-quarters of the time those conversations take place offline. A recent study from Yahoo on WOM marketing demonstrates that the Internet … Continue reading »

Social Media Moms Sliced and Diced

Social Media Moms Diced and Sliced According to the results of the 2010 Mom Social Influencer segmentation study by BabyCenter, five unique segments of social moms are broken down into two categories, the Influencers, Field Experts, Lifecasters and Pros, and the Influenced, labeled in the report as Butterflies and the Audience.  The Influencers make up … Continue reading »

Research: Over 50% of Mobile Time Spent on Social Networks

A recent study by Ground Truth, a mobile measurement firm, revealed that approximately 60% of the time spent on the mobile Internet is spent on social networking sites and apps. Users spent only about 14% of mobile Internet time on portals, the second most popular category. http://www.groundtruth.com/ground-truth-half-of-all-time-spent-on-the-mobile-internet-is-on-social-networking-sites

Video Dominates Rich Media Investments

Video is the most adopted rich media marketing tactic today, according to [pdf] a new study from marketing technology provider Unica. Marketers Engage in Varied Video Tactics When asked which rich media marketing tactics their company is using or plans to use, global marketers favored video tactics by a wide margin. Fifty-five percent of marketers … Continue reading »

Email Marketing Metrics Improve in Q4 2009

North American email marketers saw an increase in both open and click rates in Q4 2009 compared to the same period in 2008, according to Epsilon’s recently released Q4 2009 North America Email Trends and Benchmarks Report. In general, open rates remain strong at 22%, increasing 5.3% from Q4 2008. The average click rate was … Continue reading »

Social Fans More Likely to Buy

March 16th, 2010, EMarketer.com Article Highlights Social Friends/Followers are more inclined to buy from brands they are followers of Over 50% of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same. 60% of respondents claimed their Facebook fandom increased … Continue reading »

Boomers Slowly Warm to Mobile Web

Back in 1995, boomers were the pioneers of mobile phone usage, exceeding or equaling other age groups’ uptake of the devices, according to the Pew Research Center. Ownership rates have now grown to more than 85% among boomers, the majority using feature phones. But only 55% consider their mobile phone a necessity. Read the Full … Continue reading »

Social Media Gets Small Businesses New Customers

The third wave of the Small Business Success Index, by Network Solutions and the University of Maryland’s Robert H. Smith School of Business, reports social media adoption by small businesses has doubled from 12% to 24% in the last year. Small businesses are increasingly investing in applications including blogs, Facebook and LinkedIn profiles. Key social media … Continue reading »