You may or may not be aware that Google launched its own version of a social network about a year ago called Google +. The jury is still out on the staying power of G+, however Google is doing everything possible to secure its place in the social business. For personal users, Google automatically adds … Continue reading »
Filed under Search …
Paid Search: Top Ten Categories by Spend Level in 2011
The majority of Google’s 2011 revenue — 96% — came from online advertising, according to WordStream founder and chief technology officer Larry Kim. The Top Ten Categories: Finance & Insurance, 4 Billion Retail & General Merchandise, 2.8 Billion Travel & Tourism, 2.4 Billion Jobs & Education, 2.2 Billion home and garden, $2.1 billion computers and … Continue reading »
Paid Search Clickthrough Rates Up, Cost Per Click Down
Paid search advertisers could see better return on that investment this year. According to the company, the average US clickthrough rate on Google increased 48% in Q4 2011. Yahoo!/Bing saw a 44% increase during the same timeframe. Keep reading to find out which industries present the greatest opportunity and how tablets are smartphones are affecting … Continue reading »
In-Store Buyers Influenced By Online Search
Generic search terms drive more retail purchases than branded ones. No big surprise there, wouldn’t it be great if everyone knew your name? Online-only retailers have it easy when it comes to assessing the effectiveness of search marketing campaigns since clickthrough rates and conversions are measurable. Determining the influence of online search on in-store sales … Continue reading »
What are People Saying About Your Business Online?
The recent use of Google’s review platform in Alabama to blast a local deli with hate reviews is but one example of why Google needs to implement better control over the reviews appearing on the Places pages. Unfortunately since we have zero control over Google or any other search engine or directory site, the next … Continue reading »
When Consumers Complain Online, Should Brands Respond?
Consumers view companies who take the time to respond to complaints online positively. The sad part is most consumers don’t expect to be heard online when posting reviews or posting to social media pages. When a company actually does respond, the response is overwhelmingly positive. The Maritz study indicates that 86% of Twitter complainers would … Continue reading »
Does Your Search Campaign Include Mobile Ads? It Should.
Google is reporting it’s on track to rake in 2.5B for mobile ads. With the rapid adoption of smartphones, tablets and other mobile devices, mobile searches are skyrocketing. Make sure you are there when people are looking for you on their phones. A good question to ask your search provider, “what percentage of my overall … Continue reading »
Essential Resources to Improve Your SEO Skills
SEO: How is Your Business Ranking?
Search engines are the new Yellow Pages. Do you have an online marketing strategy that includes search? Great article from imediaconnection.com that highlights the evolution of search engine optimization. The focus of this article is on the constant changing landscape of SEM and tools and strategy that can help you manage your online business. Great … Continue reading »
New Rules for Local Search
The Rules for Search are changing as social media and geo-location gets more advanced. Can’t wait for the webinar coming up from SEMPCO which will address some of these trends. Read More via Kelsey Group.
