Search Engine Marketing is, for many businesses, a necessary part of the marketing budget. Rather than “hit the wall” or worse yet “set it and forget it” read up on some ways to keep things fresh and performance optimimal http://searchenginewatch.com/3642098
Filed under Search …
Mobile Search Represents 15% of all Search Queries!
2011 is going to be the year of mobile…I can just feel it! In addition to the fact that I’ve had two prospective advertisers request mobile advertising opportunities (traditional advertisers at that), I came across this article today which offers some great insights into current activity and future projections. http://searchengineland.com/google-controls-97-percent-of-mobile-paid-search-report-66876
Search + Display
Performance display and search are two pieces of the same jigsaw puzzle and belong together. Search and display have always had a great relationship. Going back to 2009, numerous studies have shown that after being exposed to display ads, more users have searched for products, leading to an increase of purchases up to 59 percent. … Continue reading »
How Search is Influencing the Evolution of Marketing
Inside the Machine: How Search Is Influencing The Evolution Of Marketing And Beyond For Brands by Chris Copeland , Search Insider, Friday, December 10, 2010 Each month, Mediapost provides me an opportunity to offer perspective on the search industry and the evolution I see it going through. To close out 2010, I thought it might … Continue reading »
Search More Effective When Combined with Other Media
Focus on branding helps display start to close the gap “The growth of display doesn’t necessarily mean that advertisers are spending less on search,” said David Hallerman, eMarketer principal analyst. “Much of the display ad spending gains are new dollars coming online—which is part of a bigger trend towards more spending on branding, rather … Continue reading »
PPC vs. SEO – Which One is Better for My Business?
I’ve met so many business owners out there who are paying a “web guy” big bucks to manage their web content as well as their “search marketing”. Unfortunately, SEO is complicated. Showing up on the search engines when it matters to effectively drive leads isn’t a simple process PARTICULARLY when optimizing web content to show … Continue reading »
Classing Up Comfort Food Sells Cheese
Thought this idea was very innovative and included lots of channels – social, search, microsites, and more – in which to promote the overall concept. Florida has oranges and key lime pie. Maryland has crab cakes. Idaho has potatoes. And Wisconsin has cheese. Get ready for imagery guaranteed to make your mouth water, unless you’re … Continue reading »
Study:Consumers Twice As Likely To Click Paid-Search Product Listings
Although more consumers are beginning the process online, shoppers still want to see, touch and interact with the products in a physical store prior to purchase. Consumers turn to the online channel for ease of comparison, 61%; breadth of information, 47%; and convenience, 51%, while 62% of consumers admit that the physical stores provide the … Continue reading »
