Brands may be plowing more and more money into Facebook ads, but the creative results are decidedly mixed, with all-too-common flubs such as blurred product shots and incomprehensible pitches. To help agencies and brands make better ads, Facebook’s measurement team is making public its research on what does and doesn’t work. http://adage.com/article/digital/facebook-ads-works/234731/
Filed under Facebook …
HOW TO: Create a Facebook Campaign that does More than Get LIKES
We put so much emphasis on getting more LIKES, but not enough emphasis about what to do with those new users once you’ve got them. I thought this was a great case study on how one brand built a campaign designed to capture and engage their customers. Read Full Article: http://www.marketingprofs.com/articles/2011/6926/follow-amexs-example-of-a-successful-facebook-campaign?adref=nlt012512&utm_source=mpt&utm_medium=howto&utm_campaign=basic&utm_term=socmedia&utm_content=article
How to determine the real value of a Facebook fan
Good tips on how to measure your efforts on social platforms. http://www.imediaconnection.com/content/30100.asp
Tips for Using Facebook to Drive Revenue
How the NEW Facebook Impacts Interactions
Great article on Facebook’s recent changes – A must read for all business owners looking to engage their customers via social media. http://www.imediaconnection.com/content/30132.asp
Mobile+Social
Interesting article from Mobile Marketer Daily about the relationship between mobile and social. I am dissapointed that there weren’t any facts or successes to back that statement up, but I will be on the lookout for more along this vein. http://www.mobilemarketer.com/cms/news/advertising/10775.html
Facebook Advertisers Can Target Users by Zip Code
Read this yesterday and thought it was worth posting. I have to wonder if this will do anything to help the dismal ROI from Facebook Ads. From Mashable.com: Advertisers wishing to target Facebookmembers in specific zip codes can now do so. The social network has made the new targeting option available to advertisers via Facebook’s … Continue reading »
5 DOs for Facebook Posts
You’ve heard it before: “Content is king” when it comes to building your business on social media. And as Facebook implements more ways for users to control exactly what content they want to read in their news feed, businesses need to be especially aware, insightful and creative to make the cut. The best way to … Continue reading »
5 DON’Ts for Facebook Posts
Content is still king when building a brand presence on social media. And as Facebook implements more ways for users to control exactly what content they want to read in their news feeds, brands need to be especially creative to make the cut. There is no magic formula when it comes to managing your unique … Continue reading »
So You Like My Brand on Facebook, Now What?
I really like this article because its focus is engagement and strategy rather than on tactical ploys to get fans on social platforms. I’m living this scenario right now within my company as we work to develop a strategy that targets engagement rather than on contest tactics. Enjoy! http://adage.com/article/digitalnext/brands-turn-likes-loyalty/227609/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+adage/complete+%28Advertising+Age+-+Complete+Feed%29
