DigitalNina.com » Social Media

Pinterest and Moms

Nina — Fri, 10 Feb 2012 19:12:32 +0000

Pinterest’s growth has been incredible racking in over 7 million unique visitors per month. It has become one of the most popular social media sites for shoppers to visit before heading to a retailer’s website – and referral traffic to retailers rose 389% over six months.

Women currently dominate Pinterest making up nearly 70% of their active users. Moms are using Pinterest in a variety of ways to organize and learn more about their interests. They follow experts to be in the know about trends on a variety of topics from parenting, to fashion and design, to cooking. They’re also following friends and finding Pinners with similar interests to share and be inspired by.

They’re also following brands. Retailers like Nordstrom and West Elm have significant followings on Pinterest – similar to on Facebook, moms want to connect and interact with their favorite brands.

Keep reading to find out more about how brands are using Pinterest with relevant content to reach their target audience.
http://www.mediapost.com/publications/article/167614/a-guide-to-pinterest-and-moms.html?edition=43297#ixzz1m0Xbjf7s

Millenials Trust People, Not Brands

Nina — Fri, 27 Jan 2012 15:25:33 +0000

Marketers that are trying to connect with millennials ages 18 to 34 to promote products and services related to love and Valentine’s Day might want to consider tapping social influencers who produce user-generated content (UGC). This generation trusts people rather than brands, and values the opinions of like-minded strangers as much as people they know, according to a new study scheduled for release Monday titled “Talking to Strangers.

Is your business proactive with customers by encouraging them to leave positive feedback via social media, review sites and directories?

HOW TO: Create a Facebook Campaign that does More than Get LIKES

Nina — Wed, 25 Jan 2012 15:41:01 +0000

We put so much emphasis on getting more LIKES, but not enough emphasis about what to do with those new users once you’ve got them. I thought this was a great case study on how one brand built a campaign designed to capture and engage their customers.

Read Full Article: http://www.marketingprofs.com/articles/2011/6926/follow-amexs-example-of-a-successful-facebook-campaign?adref=nlt012512&utm_source=mpt&utm_medium=howto&utm_campaign=basic&utm_term=socmedia&utm_content=article

Marketers Follow Users to More Social Sites in 2012

Nina — Mon, 23 Jan 2012 15:58:50 +0000

Does your marketing plan include social media? If so, which sites are you targeting? As the online universe grows more savvy and users begin branching out, it’s a good idea to be aware of the entire social universe. This is a great article that highlights the up and coming social sites and activities that marketers will be focusing on in 2012.

Read Full Article via EMarketer.com: http://www.emarketer.com/Article.aspx?R=1008790&ecid=a6506033675d47f881651943c21c5ed4

Don’t Ignore Google +

Nina — Thu, 12 Jan 2012 15:37:16 +0000

No there aren’t as many users as Facebook, but this is Google. When they do something typically they succeed. We do not know what Larry Page has in store for this platform, but if I was a business owner I would not take any chances. Go ahead and log on, establish a name for your business and read this comprehensive article to get yourself up to speed.

Why brands will lose if they ignore Google+

Get to know Google +
Understand the Relevance of Google +
Get Started
Know WHO to target and HOW to target them
Integrate and Expand Your Brand Universe

Linked in Upgrades for B2B

Nina — Mon, 10 Oct 2011 13:39:19 +0000

Linked in has implemented some changes to their platform for B2B – companies can now post status updates. How can you use this new feature to further grow your online networking strategy?

http://blogs.imediaconnection.com/blog/2011/10/06/b2b-social-media-linkedins-latest-announcement/?ref=IMEDIANEWS

How to determine the real value of a Facebook fan

Nina — Tue, 04 Oct 2011 12:45:04 +0000

Good tips on how to measure your efforts on social platforms.

http://www.imediaconnection.com/content/30100.asp

Case Study: Mike’s Hard Lemonade ‘Zombifies’ Customers

Nina — Tue, 04 Oct 2011 12:34:02 +0000

Great integration of mobile, social!

Mike’s Hard Lemonade is launching a Halloween promotion including a Facebook application where consumers can “zombify” photos and share them on their page.

The “Keep the Party Screaming” campaign — conceived and created by AgencyNet, Mike’s Hard Lemonade digital agency of record — is the latest effort in a program to encourage consumers to think of the flavored malt beverage for year-round occasions, not just for summertime consumption.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=159668&nid=131775

Tips for Using Facebook to Drive Revenue

Nina — Mon, 03 Oct 2011 13:45:40 +0000

http://www.imediaconnection.com/content/30113.asp

How the NEW Facebook Impacts Interactions

Nina — Mon, 03 Oct 2011 13:41:07 +0000

Great article on Facebook’s recent changes – A must read for all business owners looking to engage their customers via social media.

http://www.imediaconnection.com/content/30132.asp