In conjunction with the Web site, the company also is launching a Viceroy Hotel Group Pinterest page.

The Pinterest page will launch with three pin boards that will highlight key areas in which the brand thrives and offer tangential content in each of these areas of expertise.

“Perfect Design, Perfect Life” will feature the interior design of each property, as well as design inspiration in line with the distinct aesthetic of the Viceroy brand.

Could be interesting if they can keep themselves from being to “adsy”.   Looking forward to seeing what they do with their Pinterest strategy in the coming months.

Pinterest Boards: http://pinterest.com/ViceroyHotelGrp/

To help agencies and brands make better ads, Facebook’s measurement team is making public its research on what does and doesn’t work.

http://adage.com/article/digital/facebook-ads-works/234731/

Check it out for yourself: http://pinterest.com/realsimple/

Read the Full Article: http://adage.com/article/digital/real-simple-reaches-100k-pinterest-followers/234711/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage

Traffic is skyrocketing and not just from techies and early adopters.  Nielsen reports that more than 70 percent of the unique are women, and that the highest penetration is among women age 25 to 34.

Wondering how to get your brand involved, take a look at the following 9 brands that have come up with unique ways to showcase their business on Pinterest!

http://www.imediaconnection.com/content/31534.asp?imcid=topnavcontent

One of their recommendations is adding your social media feeds into your banner ads.  For a sample of what that looks like, take a look at the Cox Media Group Ad Studio - http://www.cmgadvertising.com/portfolio_social.php

Full Article: http://www.mindcomet.com/2012/02/10-reasons-your-brand-needs-socially-enabled-ads/

For personal users, Google automatically adds a G+ account to new Gmail users.

For businesses, the sell has been more subtle. Since Google integrated Google+ results into search under its Google Plus Your World initiative in January, the word has gotten out that lack of a Google+ presence could affect organic search results. The upshot: If you don’t have a Google+ page, your placement for various search terms will suffer.

CMGDigital specializes in search engine optimization and we are used to rapid change, but this is different.   These days, if you want to get better search results, you have to know a thing or two about social media marketing. So, Google has, in effect, given you two headaches for the price of one. Another way to look at it is that Google has given you a free opportunity to boost your SEO and get a leg up on competitors who don’t know what Google+ is. “If you’re a first mover on this, you’re going to capture more visibility,” says Rob Garner, vice president of strategy for digital marketing agency iCrossing. “This is kind of a gift in a lot of ways.”

Stay Ahead of Your Competitors! 4 Easy Ways to Boost your SEO with Google +

1. Create a Google + Page for Your Business (click here to get started)
2. Get as Many People in Your Circles as Possible – This is easier said than done.  I would recommend getting started by adding your Google + link to your email signature, newsletter, etc.
3. Add +1 Buttons to Your Website and Business Blog – Think of this as the Google + version of the Facebook Like button.  The more +1s you have, the higher chance of getting ranked organically.
4. Stuff Your Page with Relevant Keywords…Organically.  This does not mean load up your main page with a huge mess of keywords.  Instead, write and post content that is relevant to your business and include keywords that matter.

All in all, if you are a business owner it would seem that Google will not allow you to ignore Google +.   The good news is that you should be doing all of this anyway on Facebook, Twitter, Linked In, etc.   Social search is not going away.  If you have not already adopted and implemented a social strategy, get moving!

More Reading via Mashable.com: http://mashable.com/2012/02/10/seo-google-plus/

I’ve included some links below with more information on the changes and Google Plus in general (don’t feel bad if you don’t even know what Google Plus is..I suspect current users are all Google employees or internet marketers).  However, the bottom line is that Google + is a game changer for SEO.   Now SEO is more social than ever.  When someone +1′s your content it will likely climb up in the SERP (search engine results page).

What You Need to Know:

• Social Media has a major impact in your businesses SEO efforts.  You will need to have a presence on all of the major platforms including Google Plus.   Create your business pages now and secure your business name if you have not already done so.
• Add social sharing buttons to your website and blog including the +1 button.  Personal recommendations will have a bigger impact than ever before on how well your business ranks on the search engines.
• +1 buttons on your website will make it more visible to Google.  When you add the +1 button to a page, Google assumes that you want that page to be publicly available and visible in Google Search results. As a result, we may fetch and show that page even if it is not optimized for search properly.
• +1s will not start showing up in your Google search listings next to user reviews.  Presumably this will make your content more interesting to users and more likely to get clicked.

Bottom line, get on board with Google +  now.  If you are actively doing SEO, this is a good time to ask your provider what their Google + strategy is moving forward.

Recommended Reading:

Search, Plus Your World

How Google + will Change SEO

How Google+ will affect your SEO

Google + FAQs

1. Luce de Luce, http://pinterest.com/lucedeluce/, the focus is photograph and art.  My favorite board is Photography.

2. Ben Silberman (Pinterest co-founder), http://pinterest.com/ben/, Favorite board is Grown Up School Supplies

3. Abby Adams, http://pinterest.com/xanesidorax/, the focus is art/ photography/travel.  I like the Traveling board.

4. Fitsugar, http://pinterest.com/fitsugar/, the focus is healthy living and excercise.  I like the Low Calorie Cocktails board.

5. Mark Zuckerburg, http://pinterest.com/zuck/, no focus yet, but it’s just fun to follow Mark…I’m sure he’ll do something cool eventually.

Women currently dominate Pinterest making up nearly 70% of their active users. Moms are using Pinterest in a variety of ways to organize and learn more about their interests. They follow experts to be in the know about trends on a variety of topics from parenting, to fashion and design, to cooking. They’re also following friends and finding Pinners with similar interests to share and be inspired by.

They’re also following brands. Retailers like Nordstrom and West Elm have significant followings on Pinterest – similar to on Facebook, moms want to connect and interact with their favorite brands.

Keep reading to find out more about how brands are using Pinterest with relevant content to reach their target audience.
http://www.mediapost.com/publications/article/167614/a-guide-to-pinterest-and-moms.html?edition=43297#ixzz1m0Xbjf7s