Marketers that are trying to connect with millennials ages 18 to 34 to promote products and services related to love and Valentine’s Day might want to consider tapping social influencers who produce user-generated content (UGC). This generation trusts people rather than brands, and values the opinions of like-minded strangers as much as people they know, … Continue reading »
Filed under Social Media …
HOW TO: Create a Facebook Campaign that does More than Get LIKES
We put so much emphasis on getting more LIKES, but not enough emphasis about what to do with those new users once you’ve got them. I thought this was a great case study on how one brand built a campaign designed to capture and engage their customers. Read Full Article: http://www.marketingprofs.com/articles/2011/6926/follow-amexs-example-of-a-successful-facebook-campaign?adref=nlt012512&utm_source=mpt&utm_medium=howto&utm_campaign=basic&utm_term=socmedia&utm_content=article
Marketers Follow Users to More Social Sites in 2012
Does your marketing plan include social media? If so, which sites are you targeting? As the online universe grows more savvy and users begin branching out, it’s a good idea to be aware of the entire social universe. This is a great article that highlights the up and coming social sites and activities that marketers … Continue reading »
Don’t Ignore Google +
No there aren’t as many users as Facebook, but this is Google. When they do something typically they succeed. We do not know what Larry Page has in store for this platform, but if I was a business owner I would not take any chances. Go ahead and log on, establish a name for your … Continue reading »
Linked in Upgrades for B2B
Linked in has implemented some changes to their platform for B2B – companies can now post status updates. How can you use this new feature to further grow your online networking strategy? http://blogs.imediaconnection.com/blog/2011/10/06/b2b-social-media-linkedins-latest-announcement/?ref=IMEDIANEWS
How to determine the real value of a Facebook fan
Good tips on how to measure your efforts on social platforms. http://www.imediaconnection.com/content/30100.asp
Case Study: Mike’s Hard Lemonade ‘Zombifies’ Customers
Great integration of mobile, social! Mike’s Hard Lemonade is launching a Halloween promotion including a Facebook application where consumers can “zombify” photos and share them on their page. The “Keep the Party Screaming” campaign — conceived and created by AgencyNet, Mike’s Hard Lemonade digital agency of record — is the latest effort in a program … Continue reading »
Tips for Using Facebook to Drive Revenue
http://www.imediaconnection.com/content/30113.asp
How the NEW Facebook Impacts Interactions
Great article on Facebook’s recent changes – A must read for all business owners looking to engage their customers via social media. http://www.imediaconnection.com/content/30132.asp
Mobile+Social
Interesting article from Mobile Marketer Daily about the relationship between mobile and social. I am dissapointed that there weren’t any facts or successes to back that statement up, but I will be on the lookout for more along this vein. http://www.mobilemarketer.com/cms/news/advertising/10775.html
