Here is a list of the tools used for social media tracking: Viralheat Infoharmoni Buzzstream Twitalyzer Omniture Eloqua Klout Yahoo Pipes Bime (for visualization) Google Analytics () WolframAlpha [Disclosure: WolframAlpha is a client of Jones-Dilworth's] Compete Bit.ly () Fun tools for playing around: Lugiron Hubspot Mixpanel ManyEyes (for visualization) OneRiot Wildfire