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Millenials Trust People, Not Brands

Marketers that are trying to connect with millennials ages 18 to 34 to promote products and services related to love and Valentine’s Day might want to consider tapping social influencers who produce user-generated content (UGC). This generation trusts people rather than brands, and values the opinions of like-minded strangers as much as people they know, … Continue reading »

B2B Decision-Makers Diversify Digital Research

Most B2B companies recognize the importance of maintaining a search presence to capitalize on business decision-makers’ propensity to go online to find information. But in addition to search, B2B influencers also turn to social media, video sites and mobile devices to research their purchase decisions. REad Full Article: http://www.emarketer.com/Article.aspx?R=1008794&ecid=a6506033675d47f881651943c21c5ed4

Key Digital Trends for 2012

In 2011 the digital landscape exploded with new and exciting opportunities like QR codes, cloud based activity, growing video consumption and more.  This webinar from eMarketer is a great refresher on the top trends as well as how they have evolved over the last year as marketers have had to opportunity to test  and begin … Continue reading »

5 DON’Ts for Facebook Posts

Content is still king when building a brand presence on social media. And as Facebook implements more ways for users to control exactly what content they want to read in their news feeds, brands need to be especially creative to make the cut. There is no magic formula when it comes to managing your unique … Continue reading »

The #1 Trait of Excellent Customer Service

Great blog post from chrisbrogan.com! YOU ARE IN SALES. There’s what you do to sell, and there’s everything else. There’s your main business and there’s everything else. If you’re not bucketing your time and your chores and your day’s plans accordingly, how do you think the results will turn out? I lead with sales because … Continue reading »

Making the Most of Facebook’s New “Like” Button

You may have noticed a new Facebook ‘Like’ button popping up on many sites (e.g. CNN, ABC, Fandango, Cox Radio WebSites etc.) across the web, but what does this actually mean for your business? Wildfire Interactive has broken this new feature (the so-called Facebook “Open Graph”) down to it’s essentials so you can understand exactly … Continue reading »