Unless you live under a rock, you’ve heard about Pinterest, the social community build around virtual bulletin boards of photos, videos and other content that members find online. Traffic is skyrocketing and not just from techies and early adopters. Nielsen reports that more than 70 percent of the unique are women, and that the highest … Continue reading »
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Profile of Google + Features
If you find Google +’s many bells and whistles as confusing as I do, then you will find this graph to be helpful!
Brand Marketing with Facebook
Great article, interview with Pepsico’s Singh on leveraging Facebook’s new tools.
Millenials Trust People, Not Brands
Marketers that are trying to connect with millennials ages 18 to 34 to promote products and services related to love and Valentine’s Day might want to consider tapping social influencers who produce user-generated content (UGC). This generation trusts people rather than brands, and values the opinions of like-minded strangers as much as people they know, … Continue reading »
B2B Decision-Makers Diversify Digital Research
Most B2B companies recognize the importance of maintaining a search presence to capitalize on business decision-makers’ propensity to go online to find information. But in addition to search, B2B influencers also turn to social media, video sites and mobile devices to research their purchase decisions. REad Full Article: http://www.emarketer.com/Article.aspx?R=1008794&ecid=a6506033675d47f881651943c21c5ed4
Case Study: Starbucks Mobile Rewards Program
Starbucks builds up rewards program membership via in-store call to action. http://www.mobilemarketer.com/cms/news/messaging/11808.html
Case Study: Starbucks Mobile Rewards Program
Starbucks builds up rewards program membership via in-store call to action. http://www.mobilemarketer.com/cms/news/messaging/11808.html
Key Digital Trends for 2012
In 2011 the digital landscape exploded with new and exciting opportunities like QR codes, cloud based activity, growing video consumption and more. This webinar from eMarketer is a great refresher on the top trends as well as how they have evolved over the last year as marketers have had to opportunity to test and begin … Continue reading »
5 DON’Ts for Facebook Posts
Content is still king when building a brand presence on social media. And as Facebook implements more ways for users to control exactly what content they want to read in their news feeds, brands need to be especially creative to make the cut. There is no magic formula when it comes to managing your unique … Continue reading »
Why Women Rule (the Internet)
Great info on females and habits online. http://techcrunch.com/2011/03/20/why-women-rule-the-internet/
