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9 Brands to Follow on Pinterest

Nina — Mon, 23 Apr 2012 14:37:15 +0000

Unless you live under a rock, you’ve heard about Pinterest, the social community build around virtual bulletin boards of photos, videos and other content that members find online.

Traffic is skyrocketing and not just from techies and early adopters. Nielsen reports that more than 70 percent of the unique are women, and that the highest penetration is among women age 25 to 34.

Wondering how to get your brand involved, take a look at the following 9 brands that have come up with unique ways to showcase their business on Pinterest!

http://www.imediaconnection.com/content/31534.asp?imcid=topnavcontent

Profile of Google + Features

Nina — Mon, 16 Apr 2012 15:21:31 +0000

If you find Google +’s many bells and whistles as confusing as I do, then you will find this graph to be helpful!

Brand Marketing with Facebook

Nina — Mon, 26 Mar 2012 15:06:31 +0000

Brand Marketing with Facebook

Great article, interview with Pepsico’s Singh on leveraging Facebook’s new tools.

Millenials Trust People, Not Brands

Nina — Fri, 27 Jan 2012 15:25:33 +0000

Marketers that are trying to connect with millennials ages 18 to 34 to promote products and services related to love and Valentine’s Day might want to consider tapping social influencers who produce user-generated content (UGC). This generation trusts people rather than brands, and values the opinions of like-minded strangers as much as people they know, according to a new study scheduled for release Monday titled “Talking to Strangers.

Is your business proactive with customers by encouraging them to leave positive feedback via social media, review sites and directories?

B2B Decision-Makers Diversify Digital Research

Nina — Wed, 25 Jan 2012 16:04:48 +0000

Most B2B companies recognize the importance of maintaining a search presence to capitalize on business decision-makers’ propensity to go online to find information. But in addition to search, B2B influencers also turn to social media, video sites and mobile devices to research their purchase decisions.

REad Full Article: http://www.emarketer.com/Article.aspx?R=1008794&ecid=a6506033675d47f881651943c21c5ed4

Case Study: Starbucks Mobile Rewards Program

Nina — Tue, 03 Jan 2012 16:16:58 +0000

Starbucks builds up rewards program membership via in-store call to action.

http://www.mobilemarketer.com/cms/news/messaging/11808.html

Case Study: Starbucks Mobile Rewards Program

Nina — Tue, 03 Jan 2012 16:15:15 +0000

Starbucks builds up rewards program membership via in-store call to action.

http://www.mobilemarketer.com/cms/news/messaging/11808.html

Key Digital Trends for 2012

Nina — Tue, 03 Jan 2012 16:00:46 +0000

In 2011 the digital landscape exploded with new and exciting opportunities like QR codes, cloud based activity, growing video consumption and more. This webinar from eMarketer is a great refresher on the top trends as well as how they have evolved over the last year as marketers have had to opportunity to test and begin to show trends and opportunities to improve ROI.

http://www.slideshare.net/eMarketerInc/emarketer-webinar-key-digital-trends-for-2012-10607308

5 DON’Ts for Facebook Posts

Nina — Tue, 09 Aug 2011 13:04:57 +0000

Content is still king when building a brand presence on social media. And as Facebook implements more ways for users to control exactly what content they want to read in their news feeds, brands need to be especially creative to make the cut.

There is no magic formula when it comes to managing your unique brand on social media platforms. It’s up to you to roll your sleeves up and get started. Once you have your strategy in place, the best way to see what’s working and what isn’t is to engage, moderate, and analyze all interactions. Facebook has some great tools to help you manage this in their insights section.

5 Facebook DON’Ts for Businesses

Don’t spam your audience. Posting updates back to back, multiple times per day, is the best way to get hidden in the news feed. Monitor what works and slowly develop your strategy from there. If you are unsure, it’s better to start slow so you don’t risk alienating all of your fans.
Don’t neglect issues or problems on your page. Social media is a two-way conversation you can have with your customers. When you ignore concerns or questions, it appears as if you don’t care.
Don’t use formulaic responses. In the same vein as ignoring comments, it’s just as bad to post a canned response to all issues or concerns.
Social is about THEM, not you. This can be tricky depending on the TYPE of business. It really goes back to monitoring what works for your fan base. This is not the place to repost all of your tv commercials, etc. That is just advertising and you will quickly find yourself with no fans.
Don’t turn off the wall. While neglecting issues or problems is a bad practice, turning off the wall completely sends the message that you just want to broadcast, not engage.

With Facebook implementing new features every day, it’s becoming increasingly easy for users to hide status updates from appearing in their news feed. While this might be a plus in the personal sphere, it’s a little scary for brands that also appear in the same news feed. In fact, it’s now possible to “unlike” a brand page directly in the news feed without needing to visit the page at all. By adhering to the following best practices (as evidenced by brands that did the exact opposite), your brand’s chance of getting hidden or “unliked” is reduced significantly.

Why Women Rule (the Internet)

Nina — Mon, 04 Apr 2011 14:03:38 +0000

Great info on females and habits online.

http://techcrunch.com/2011/03/20/why-women-rule-the-internet/