Last Wednesday, Facebook announced some changes that are intended to make the internet more social. But what do these changes mean for those who interact with Facebook on a regular basis? Here’s the lowdown on both individuals and businesses: Business Facebook has changed the concept of “fan” to something that sounds a little less committed … Continue reading »
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How Facebook Won the Web (one like button at a time)
If you are reading this blog post, then you are no doubt aware of the huge changes unveiled at the Facebook F8 conference last week. Pete Cashmere, founder and CEO, of Mashable.com gives a great overall look on how these changes will affect search and social media in the coming months. http://www.cnn.com/2010/TECH/04/22/facebook.won.the.web.cashmore/index.html
How To: Use Facebook for Business Part 2
In Part 2 of my “Using Facebook for Business Series” I will provide ideas and resources for implementing your business’ content strategy. How will you attract new fans and engage existing fans? 1. Promoting Your Page The tricky thing about Facebook Pages is that you can’t friend someone the way you can from your profile. … Continue reading »
How To: Use Facebook for Business Part 1
“How Do I Start a Facebook Fan Page?” I get asked this question constantly from friends, associates, clients and co-workers so I thought it would be a good post for this blog. It will also prove to very handy the next time I get this question! If you are thinking about setting up a Facebook … Continue reading »
Direct Digital Marketing
Article Highlights: The high cost and difficulties in measuring success of traditional is leading to a budget exodus to direct digital Combining captured online behavioral data with enterprise customer data provides unique opportunities for message targeting and segmentation Direct digital marketing is less complex than traditional channels in terms of campaign setup, execution, and measurement … Continue reading »
Case Study: Want Cinderella to Help You Potty Train Your Toddler?
Kimberly-Clark strikes again with an ingenious marketing plan to promote an otherwise mundane product. All I can say is WOW. Kimberly-Clark launched a mobile campaign for its Huggies Pull-Ups training pants brand that is designed to help mothers potty train their kids. Working with Ipsh, a mobile marketing agency that’s part of Omnicom’s The Marketing … Continue reading »
Pop Quiz: US Internet Users Spend the Most Time on Which Site?
Did you guess Google? Well you are WRONG. The correct answer is FACEBOOK! It gets better.. Ben Parr, Mashable.com, wrote a great review of some new research released today: The average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. Think about that for a moment. … Continue reading »
O.M.G. Microsoft Outlook is Going Social
Microsoft Outlook is expanding Outlook Social Connector to include Facebook and Myspace. Sometime in the next few months, users will be able to check up on their MySpace friends, update their Facebook status and browse through photos. I wonder what this means for workplace productivity? Read the full article by Ben Parr, Mashable.com
Newsflash: Your Company Website is Irrelevant
I was browsing through my Google Reader subscriptions this morning and came across a great post by Peter Kim titled “Aggregate or Be Aggregated“. In this post he overviews the digital trend of content aggregation among the major digital players: Google, Yahoo, Microsoft, Facebook, Twitter, etc. In a nutshell, all these big dogs are fighting … Continue reading »
Planning Your Next Ad Move: The Challenges and Pitfalls Ahead for the Industry in 2010
Great article to contemplate as we kick off the new year. As we navigate through the lingering recession with depressed consumer spending and ad budgets, it’s helpful to see what the experts view as the most important issues and opportunities in the coming year. The Challenges and Pitfalls Ahead for the Industry in 2010 By … Continue reading »
