DigitalNina.com

Millenials Trust People, Not Brands

Nina — Fri, 27 Jan 2012 15:25:33 +0000

Marketers that are trying to connect with millennials ages 18 to 34 to promote products and services related to love and Valentine’s Day might want to consider tapping social influencers who produce user-generated content (UGC). This generation trusts people rather than brands, and values the opinions of like-minded strangers as much as people they know, according to a new study scheduled for release Monday titled “Talking to Strangers.

Is your business proactive with customers by encouraging them to leave positive feedback via social media, review sites and directories?

Chevy Mobile Reward Program for SuperBowl

Nina — Thu, 26 Jan 2012 16:01:44 +0000

Chevrolet is using mobile to reward users who watch the Super Bowl.

The automaker has released a mobile app (Chevy Game Time) for the iOS and Android operating systems that lets fans answer trivia questions and polls in exchange for a shot at winning some prizes, including 20 new Chevy cars. First, users are automatically entered to win a Chevy Camaro convertible by simply registering on the app after it has been downloaded. They are also provided a unique “license plate number.” If a user sees his or her number on one of the Chevy ads during the Super Bowl, they win that featured car. Additional rewards offered on the app include promotions and deals from companies like Papa John’s, Motorola and Bridgestone. The app is free to download.

I’m looking forward to seeing the results after the big game!

B2B Decision-Makers Diversify Digital Research

Nina — Wed, 25 Jan 2012 16:04:48 +0000

Most B2B companies recognize the importance of maintaining a search presence to capitalize on business decision-makers’ propensity to go online to find information. But in addition to search, B2B influencers also turn to social media, video sites and mobile devices to research their purchase decisions.

REad Full Article: http://www.emarketer.com/Article.aspx?R=1008794&ecid=a6506033675d47f881651943c21c5ed4

HOW TO: Create a Facebook Campaign that does More than Get LIKES

Nina — Wed, 25 Jan 2012 15:41:01 +0000

We put so much emphasis on getting more LIKES, but not enough emphasis about what to do with those new users once you’ve got them. I thought this was a great case study on how one brand built a campaign designed to capture and engage their customers.

Read Full Article: http://www.marketingprofs.com/articles/2011/6926/follow-amexs-example-of-a-successful-facebook-campaign?adref=nlt012512&utm_source=mpt&utm_medium=howto&utm_campaign=basic&utm_term=socmedia&utm_content=article

7 Marketing Buzzwords You Should Know

Nina — Tue, 24 Jan 2012 17:03:56 +0000

Even if you aren’t a “shameless slangster”, this article is still a good read. These buzzwords that are just now creeping into the digital marketing lexicon might tell us something about where we’re headed. Or at least where we want to go.

Read Full Article via imediaconnection.com: http://www.imediaconnection.com/article_full.aspx?id=30831

The Written Word is Dead!

Nina — Tue, 24 Jan 2012 16:53:41 +0000

No not really, but this sure is an interesting article on how information is increasingly being consumed in interactive, digital, visual, and multimedia environments rather than simply via the newspaper or an old fashioned book.

This is due not only to the internet, of course, but to a proliferation of mobile devices that decouple newspapers and magazines from dead-tree publishing. It’s already happened with books; e-reader editions outsell both paperbacks and hardcover books on Amazon, and have for some time.

Marketing dollars are following swiftly. In fact, EMarketer published a shocking story, predicting that online advertising will surpass print ad spend — this year.

How will this affect your business, how can you adapt to meet these changes?

Read Full Article: http://www.imediaconnection.com/content/30879.asp

Paid Search: Top Ten Categories by Spend Level in 2011

Nina — Tue, 24 Jan 2012 16:37:35 +0000

The majority of Google’s 2011 revenue — 96% — came from online advertising, according to WordStream founder and chief technology officer Larry Kim.

The Top Ten Categories:

Finance & Insurance, 4 Billion
Retail & General Merchandise, 2.8 Billion
Travel & Tourism, 2.4 Billion
Jobs & Education, 2.2 Billion
home and garden, $2.1 billion
computers and consumer electronics, $2.0 billion
vehicles, $2.0 billion
Internet and telecom, 1.7 billion
business and industrial, $1.6 billion
occasions and gifts at $1.2 billion

Paid Search Clickthrough Rates Up, Cost Per Click Down

Nina — Mon, 23 Jan 2012 16:11:14 +0000

Paid search advertisers could see better return on that investment this year. According to the company, the average US clickthrough rate on Google increased 48% in Q4 2011. Yahoo!/Bing saw a 44% increase during the same timeframe.

Keep reading to find out which industries present the greatest opportunity and how tablets are smartphones are affecting the search landscape.

Full Article via Emarketer.com: http://www.emarketer.com/Article.aspx?R=1008791

Marketers Follow Users to More Social Sites in 2012

Nina — Mon, 23 Jan 2012 15:58:50 +0000

Does your marketing plan include social media? If so, which sites are you targeting? As the online universe grows more savvy and users begin branching out, it’s a good idea to be aware of the entire social universe. This is a great article that highlights the up and coming social sites and activities that marketers will be focusing on in 2012.

Read Full Article via EMarketer.com: http://www.emarketer.com/Article.aspx?R=1008790&ecid=a6506033675d47f881651943c21c5ed4

Don’t Ignore Google +

Nina — Thu, 12 Jan 2012 15:37:16 +0000

No there aren’t as many users as Facebook, but this is Google. When they do something typically they succeed. We do not know what Larry Page has in store for this platform, but if I was a business owner I would not take any chances. Go ahead and log on, establish a name for your business and read this comprehensive article to get yourself up to speed.

Why brands will lose if they ignore Google+

Get to know Google +
Understand the Relevance of Google +
Get Started
Know WHO to target and HOW to target them
Integrate and Expand Your Brand Universe